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- Performing identity in transmedia digital narratives in the big bang theory: Penny! Penny! Penny!Publication . Sousa, VandaAbstract: Considering the concept of speech acts as performative acts of the self-identity, as Benveniste (1986) argued, with the concept of classical and digital transmedia narratives as constructors but also construal of natural narratological ecosystems, as Jenkins (2011) argues, under the gender theory (Butler,2006; Rich, 1986/2002; Foucault, 1970; Irigaray, 1977; Vidal, 2005; Héritier, 2005; Beauvoir, 2008; Showalter, 2002), we intend to discuss the female characterization (under the concept of male gaze, Mulvey, 2007); Beauvoir, 2008; Showalter, 2002), in the sitcom The Big Bang Theory, focusing the characters Penny/Amy vs Sheldon/Leonard (namely, season 10, episode 2).
- Transmedia digital storytelling: let's build our story!Publication . Sousa, VandaCombining the concept of communicational act as performative of self-identity, as Benveniste (1958) argued, with the concept of classical and digital transmedia narratives as constructors of natural narratological ecosystems, as Jenkins (2003) argues, we believe we can demonstrate that Transmedia digital narratives are an important tool in Active ageing field - considered not only apolicy but as an important part of the healthy social andcultural development of each person and society in general. Thus, we will question the social marketing potential of transmedia digital content in the new communication paradigm, in which the reader becomes cooperative and constructs the meanings of the text, highlighting the new digital technology as a facilitator of the intergenerational communication process.
- The hours: the (fe)male gaze?Publication . Lousada, Isabela; Sousa, VandaAbstract Our aim is to show that the literary convention (renowned midday topos) is translatable to the text of a moving image using the grammatical code and sign constructs of film text (Wollen, 1984) present in Virginia Woolf 's novel (Mrs. Dalloway-1996 1). There, the convention in question is used in its most classical sense, in writing, and in the literary use of space, light, colours and movement. Adapted from Virginia Woolf 's novel, Michael Cunningham's text The Hours (1998) maintains the classicism of the convention. However, the film The Hours (2002) suggests the affirmation of this same classicism but reverses the terms: underlying danger is transformed into a possibility of salvation and auspicious events, of the preservation of the soul, even if through death. Similar to the two literary texts on which it is based, the film employs the same elements (space, light, colours, and movement) to which we might add the scenography design (framework by opposing interior/women and exterior/men), framing emphasizing the field and the off-field, the mise-en-scène, and the soundtrack.
- Tourists’ sustainability values and their role in co- creation processesPublication . Severino, Filipe Segurado; Costa, Teresa; Santos, Zelia Raposo; Machado, Ana Teresa; Nunes, SandraPurpose – This study examines whether tourists’ sustainability values influence their perceived value of co-creation and their intention to participate in co-creation activities. While sustainability is an increasing priority in tourism, the extent to which sustainability- conscious tourists actively engage in co-creation remains unclear. Understanding this relationship is crucial for developing tourism strategies that effectively engage tourists in co-creation while promoting sustainability-driven experiences.
- Perceptions and realities of Lisbon: an examination of the image of a tourist destinationPublication . Severino, Filipe Segurado; Roque, Ana Gláucia; Cristina, Margarida; Santos, Zelia Raposo; Nunes, Sandra; Costa, TeresaAbstract Destination image is related to comprising cognitive, emotional, and conative components and includes an individual's thoughts, ideas, and perceptions of a place. Images consistently coincide with the internalisation of distinct perspectives, demonstrating that people have different perceptions of the destiny. Influences include media, authority figures, music, and movies. Although the experience may not match their initial expectations, these effects form their preconceived beliefs and expectations of a trip. Accordingly, it is important to explore the trustfulness of the positioning of tourist destinations to ascertain its alignment with the expectations of tourists. Given that, Lisbon has been regarded as one of the foremost European cities in recent years, owing to its high level of accessibility and its multifaceted sensory attributes, it was deemed pertinent to investigate the perceptions of the visitors towards the city. The present study used a mixed methods approach, incorporating a multimedia component that showcases various locations in the Lisbon region with open-ended questionnaires to gather the perspectives of the tourists and a closed-ended questionnaire that inquiries about the primary factors that attract visitors to Lisbon. This analysis employed graphical representations, including word clouds and graphics to explore the identified impressions. The research revealed a robust association between cultural, historical, and aesthetic variables and the choice of travel destination. Certain visual representations highlight the imperative of pursuing sustainable and responsible development to mitigate the potential for enduring degradation. This holds significance as certain images are linked to instances of environmental and social irresponsibility. The study also revealed that History and Heritage emerged as the most significant factors that attract individuals, followed by Cultural Attractions, Weather and Climate, Gastronomy, and Panoramic Views and Landscapes. A notable perception exists regarding the insufficiency of sustainability and eco-friendly practices, underscoring the necessity for targeted sustainability endeavours to promote responsible and sustainable development of tourism destinations. Indeed, additional research on the contrast of perception and reality at the location is needed to evaluate the picture provided to visitors. However, understanding tourist-relevant areas like Lisbon is a good foundation for advertising them, allowing various stakeholders to make authentic and valuable marketing decisions.
- An importance–performance analysis approach to a tourism destination: the case of Lisbon metropolitan area, PortugalPublication . Costa, Maria Teresa; Calisto, Maria de Lurdes; Santos, Zelia Raposo; Severino, Filipe Segurado; Nunes, Sandra; Rosário, João Ferreira doAbstract: Pull factors, the attributes of a specific location, matter in tourism. These factors encompass the distinctive characteristics and alluring features that attract tourists to a destination, their importance and performance influencing the decision-making process and overall experience. A clear comprehension of this concept is crucial for destinations' economic vitality as they compete for tourists and strive for economic expansion and employment prospects. Indeed, an in-depth knowledge of these factors' importance and performance underscores the need for regions to adjust their approach to evolving tourist preferences. This adaptation is crucial to fostering responsible and sustainable tourism practices that safeguard cultural and natural resources. However, besides learning about the factors considered critical by tourists to visit a location, it is paramount to analyse how they evaluate the performance of each of these factors while staying there.This study focuses on the Lisbon Metropolitan Area (LMA), Portugal, and the findings will provide essential insights into destination competitiveness, sustainable tourism development, and the creation of unique travel experiences. As a destination that gained popularity, attracting tourists from all over the world, it is necessary to comprehend the specific factors that contribute to this vibrant region's allure and how it performs regarding them. The research will use the Importance-Performance Analysis to make data interpretation accessible and suggest relevant measures to improve competitiveness based on optimising the allocation of resources among the various factors/attributes analysed. The research incorporates numerous criteria categories, including historical significance, urban appeal, natural scenery, culinary experiences, cultural heritage, and aspects like streets' cleanliness, transport availability, or health emergency infrastructures.The study's conclusions will impact Lisbon region's (LMA) tourism and destination management. By understanding what factors are more important for tourists that visit the area and their evaluation of the performance of each of these factors,stakeholders can improve marketing, infrastructure, and the visitors' experience to promote sustainable development and maintain Lisbon's standing as a top tourist destination for rewarding and enlightening experiences. Relevant data is also provided to inform future tourism initiatives. This study adds to the academic discussion of location competitiveness and unique travel experiences.
- The macro context for entrepreneurship in tourism: a review of emerging trendPublication . Costa, Maria Teresa; Calisto, Maria de Lurdes; Machado, Ana Teresa; Santos, Zelia Raposo; Nunes, Sandra; Severino, Filipe SeguradoAbstract: Tourism has an enormous economic and employment potential, which, at least until 2019, encouraged many countries to develop their tourism offer and attract more tourists. Then the COVID-19 pandemic happened, and nowadays, Europe, the most important tourism destination in the world, faces a new war and refugee crisis. Tourism is an activity that propels the economy and job creation internationally; nevertheless, the activity is vulnerable to macro environment events. Both aspects are crucial issues for tourism entrepreneurs. Therefore, it is relevant to understand the emerging trends that entrepreneurs may face. Based on a systematic literature review, this paper aims to identify the major macro-environmentalfactors that impact tourism activity by answering the following research question: What contextual factors should entrepreneurs expect to impact their businesses? A systematic literature review was conducted in three steps: 1) selection of the relevant sources (on WoS and Scopus-indexed journals) using appropriate selection criteria that fitted the research questions; 2) assessment of the selected articles according to exclusion criteria to reach a final sample of articles; 3) full analysis of the base of final articles to identify emerging trends associated to relevant contextual factors. Results suggest that political-legal, technological, sociocultural, and sustainability-related factors have been the most relevant ones. This study has relevant contributions to practice since it highlights what entrepreneurs should expect from the macro environment. It also contributes to tourism literature by opening new lines of research and synthesising the trends impacting tourism activity.
- Arriving and already being there: phenomenology of the gaze, border, and alterity in contemporary societiesPublication . Sousa, VandaThis article proposes an interdisciplinary reflection on the relationship between migration, alterity, language, and contemporary regimes of visuality, seeking to understand how the gaze participates in the symbolic construction of the Other in contemporary societies. Drawing on a hermeneutic-phenomenological approach, the study articulates contributions from phenomenology, hermeneutics, semiotics, philosophy of language, and visual studies in order to argue that borders do not emerge solely from geography, but primarily from cultural, discursive, and perceptual processes of differentiation. Based on authors such as Maurice Merleau-Ponty, Martin Heidegger, Paul Ricoeur, Émile Benveniste, Algirdas Julien Greimas, Emmanuel Levinas, Hans Jonas, Marc Augé, and Jacques Rancière, the article argues that the migrant should not be understood merely as a political or territorial figure, but as a paradigmatic expression of the contemporary human condition. Migration is therefore approached not only as physical displacement, but also as an existential, narrative, and perceptual experience shaping contemporary forms of inhabiting the world. The article analyses how contemporary regimes of visuality, deeply mediated by digital platforms, algorithmic systems, and media dispositifs, participate in the symbolic production of alterity. It argues that the contemporary gaze organizes forms of recognition, exclusion, and invisibility that condition the experience of the Other in digital societies. Simultaneously, migrant alterity is understood as a mirror of the vulnerability and instability constitutive of human existence. The study concludes that contemporaneity demands an ethical and aesthetic reconfiguration of the gaze capable of overcoming the automatic mechanisms of classification and exclusion that organize the symbolic borders of the present. To inhabit the world poetically implies relearning how to welcome what arrives without immediately reducing it to category, threat, or exteriority. In this sense, perhaps we are all, in some way, migrants within our own existence.
- Design without author: AI, algorithmic aesthetics and the loss of aura in multimedia communicationPublication . Sousa, Vanda; Verissimo, JorgeAbstract. With this text, we intend to critically analyse the PUMA advertisement generated by generative artificial intelligence (A.I.), to understand the implications for the fields of communication design and digital media. Drawing on philosophical concepts, we question the aesthetic and ethical consequences of machine-mediated content production. The analysis is developed from a theoretical and conceptual perspective, crossing media theory and semiotics and considering concepts such as simulacrum and hyperreality (Baudrillard), death of the author (Barthes), différance (Derrida), power and knowledge (Foucault), ethics of responsibility (Hans Jonas) and loss of aura (Benjamin), which are used to (de)construct the visual and discursive strategies at play in the advert. The text aims to highlight the fact that content design practices, mediated by artificial intelligence, lead to a radical decontextualisation of authorship and aesthetic presence. Content operates in a regime of signification dissociated from human intentionality and experience, while at the same time reinforcing algorithmic structures of control, standardisation and commodification. The integration of generative AI into communication design redefines the role of the designer and the nature of visual and content culture. This change entails an ethical and philosophical reconfiguration, based on the urgent need to reinscribe the sensitivity, responsibility and human presence in the algorithmic aesthetics of contemporary media.
- Memória e identidade coletiva: o documentário enquanto lugar de memória na mediação de saberes e práticas pedagógicas nas instituições do ensino superiorPublication . Pontes, Joana; Souza, Joana; Cardoso, Adriana; Pereira Rodrigues, Ricardo André; Quaresma Tomás Pontes, Margarida JoanaO documentário A Leitora conta-nos a história de Maria, uma professora aposentada que regressa à sua terra natal e desfia memórias sobre a forma como se tornou leitora e, mais tarde, professora. Ao revisitar a sua história de leitora, Maria reflete, numa lógica de meta-análise, sobre o processo de formação de leitores. Através do seu testemunho enquanto professora de 1.º Ciclo do Ensino Básico (CEB) e de Ensino Superior, deixa-nos pistas para pensarmos o modo como se ensina e se aprende a ler e a escrever num determinado tempo e lugar. Com as suas memórias, percorremos também parte da história de um país e, naturalmente, da história de cada um de nós.