Percorrer por autor "Matos, Nelson"
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- Analysing destination image from a consumer behaviour perspectivePublication . Baptista, Nuno; Matos, NelsonTrough a narrative literature review, this article frames the evolution of destination image within the evolution of destination branding. Main theories used, methodologies, relevant findings and implications to marketing practice are identified. Four relevant conclusions are extracted: first, recent studies of destination image research tend to adopt a joint cognitive- affective approach in an attempt to capture destination image in a more effective way; second, the dimensions of destination image (overall image, affective image and cognitive image) affect consumer satisfaction and consumer loyalty differently; third, the current academic perspective on destination branding is mostly based on the notion that destination image is not susceptible of being easily changed by marketing efforts. Finally, residents, as privileged interpreters of place image should be called to participate in branding efforts.
- Atitudes em relação ao materialismo e a felicidade do consumidorPublication . Baptista, Nuno; Matos, Nelson; Bagheri, Marco; João PereiraO desenvolvimento económico, a globalização e a busca da felicidade por parte do consumidor, têm sido apontados como os principais fatores associados ao consumo excessivo. Contraditório com o estilo de vista consumista que caracteriza as sociedades ocidentais contemporâneas, alguns consumidores estabelecem uma forma diferente de estar, recorrendo ao anticonsumo. Esta forma alternativa de encarar o mercado requer melhor compreensão, devido ao seu impacto nas políticas de marketing. O objetivo deste estudo consiste em discutir conceptualmente a relação entre o consumo e o anticonsumo e a sua influência no bem-estar e na felicidade do consumidor. Em segundo lugar, pretende-se desenvolver um modelo conceptual que explique a relação entre os conceitos de consumo, anticonsumo, materialismo e felicidade do consumidor. Tendo em vista os objetivos delineados, realiza-se uma revisão narrativa da literatura sobre anticonsumo e consumismo, com base na qual se constrói o modelo conceptual proposto. O modelo proposto adota a perspetiva hedónica ao considerar a felicidade como a avaliação subjetiva do bem-estar. Supõem-se que o consumo e o anticonsumo, quando moderados, podem contribuir para a felicidade do consumidor. Em oposição assume-se que formas extremas de consumismo e de anticonsumo apresentam efeitos negativos na avaliação subjetiva do bem-estar e felicidade pelo consumidor.
- Attitudes towards consumption: the development of an operational scalePublication . Baptista, Nuno; Dos Santos, Maria José Palma Lampreia; Mata, F.; Jesus Silva, Natacha; Matos, NelsonThe western economic development, which allowed the consumer to have access to goods and services in an easy and accessible way, brought the attention of the academia and practitioners for the current mass consumption society and consumption’s role in generating happiness among consumers. However, contradictory to the contemporary way of life, some consumers have established a different current, in which anti-consumption is seen as a way to also achieve well-being, while contributing to the sustainability of the planet. The discontented consumer and the consequent upraising of the activist consumer means that the negative consumers’ attitudes towards consumption and the corporate world need to be addressed. The concept of consumerism comprises the activities of governments, business, and independent organizations to protect and promote consumers’ rights. This rather different approaches from the consumers to the market offer requires better understanding, due to the impacts on marketing practitioner’s policies and actions. (…)
- Exploring the meaning of social innovation: a categorisation scheme based on the level of policy intervention, profit orientation and geographical scalePublication . Baptista, Nuno; Pereira, João; Moreira, Antonio; Matos, NelsonThere has been a growing interest in academia regarding the term ‘social innovation’, including in disciplines such as sociology, administration, history, management, psychology, and economics. The literature highlights the lack of scientific clarity in the use of the term, and some scholars argue that the term is no more than a ‘buzzword’ or a ‘fad’. This article focusses on the analysis of the conceptualizations of social innovation, contrasting sociological and economical approaches, and adopts an integrative approach to propose a categorization scheme of social innovation projects based on three distinct variables, namely the level of policy support, the profit orientation and the geographical scale. We argue that government support and the scalability of social innovations should be carefully pondered depending on the characteristics of the social innovation initiatives. We conclude that policy support should privilege social innovation initiatives that, while having the potential to deliver social good, are constrained by market failures. In addition, we also argue in favour of policy support for small bottom-up initiatives that have a profit-logic but are not sufficiently robust to survive on their own due to the liabilities of smallness and newness. Finally, we advise caution in public policies supporting scale-up strategies and highlighted the inherent challenges.
- Exploring the relationship between anti-consumption and consumerismPublication . Baptista, Nuno; Dos Santos, Maria José Palma Lampreia; Mata, F.; Jesus Silva, Natacha; Matos, NelsonThe present article theoretically discusses the relationship between anti-consumption and consumerism. The article starts with a general review of the most critical aspects of both concepts and concludes with a conceptual discussion of the link and interrelationships between the two. This includes a review on anti-consumption manifestations and the related concepts of brand avoidance, politically motivated brand rejection, resistance to consumption, the link between anti-consumption and self-identity and a discussion of involuntary anti-consumption. The article then moves to analyze consumerism, including its relationships with the marketing concept, political consumerism, ethical consumerism and how the concept of consumerism has been framed within the mainstream theories of consumers’ role in free market systems. [...]
- Marketing in the public sector - benefits and barriers: a bibliometric study from 1931 to 2020Publication . Matos, Nelson; Correia, Marisol B.; Ramón Saura, José; Reyes-Menendez, Ana; Baptista, NunoThe global economy has brought economic and social changes that have led organizations to extend their vision beyond consumer and business markets. Particularly, in the marketing of public sector (MPS), the extant theoretical foundations require more comprehensive investigations not only into the main topics researchers have looked into the past, but also into the new challenges they will face in the future. Thus, the purpose of this study is to provide a thorough a bibliometric overview of the theoretical framework and to identify benefits and barriers of marketing in the public sector. We provide an overview of the theoretical framework and identify the benefits and barriers of marketing in the public sector through a bibliometric study. To achieve this objective, a systematic literature review was conducted of 3926 articles from 1931 to 2020. The results allowed the identification of four main theoretical clusters: educational, public health, social economics and urban politics. It also offered benefits and barriers in the context of MPS. Conclusions and implications to the academia and managers are drawn. Future research opportunities are also provided.
- Public sector organizations and co-creation with citizens: a literature review on benefits, drivers and barriersPublication . Baptista, Nuno; Alves, H.; Matos, NelsonCocreation has captured the attention of public managers andpolicymakers and yet the literature focusing in the public sector isstill relatively dispersed. In this literature review we presenta contextualized analysis of the potential reasons that lead publicsector organizations to cocreate with citizens and identify potentialbarriers that may hamper the adoption of cocreation in publicsettings. The analysis undertaken allowed us to conclude that thetopic is increasingly capturing the interest of researchers, althoughthe state of the literature is characterized by a reduced heteroge-neity in research methods. We classified cocreation benefits in thepublic sector as innovation related, improved decision-making, andsymbolic related, and we categorized the drivers for cocreationaccording to three broad categories: external, relation-specificand internal. Finally, we identified potential barriers of cocreation,including structural, organizational, and behavioral barriers.
- Scoping challenges and opportunities presented by COVID-19 for the development of sustainable short food supply chainsPublication . Baptista, Nuno; Alves, H.; Matos, NelsonOver the past decades, short food supply chains attracted government and public support owing to their potential to mitigate some of the sustainability issues associated with the conventional globalized food supply system. The recent event of the coronavirus disease pandemic placed unprecedented pressure on food supply systems worldwide, and it constitutes a unique opportunity to evaluate the performance of food chains. Through a scoping review of the academic literature, this study provides a critical assessment of the implications of the pandemic on short food supply chains in multiple economies. Following the guidelines outlined in the PRISMA-ScR framework, the SCOPUS and ISI Web of Science databases were searched for the academic literature on the topic. The results of the review indicate that, besides the direct effects of the pandemic, the indirect effects resulting from public policies implemented to contain the spread of the virus affected all relevant dimensions of sustainability. Moreover, the consequences of the pandemic were more disruptive in the short food chains of low-income countries than in those of high-income countries. The main challenges and opportunities for the sustainable development of short food supply chains are identified, and recommendations for future research are outlined.
- Systematic literature review on global strategy: mapping trends and gapsPublication . Matos, Nelson; Sánchez Jiménez, Miguel Ángel; Ramos, Celia; Baptista, Nuno; Ferreira, J. J. M.The global economy changed the way products and services are exchange and reminded organizations’ managers to find new ways to obtain competitive advantage and formulate their strategy in the global market. Thus, this chapter’s aim is to perform a systematic literature review to identify the main theoretical topics of global strategy in the past 43 years using bibliometric analysis. The results allowed to identify and cluster five main trends: Cluster 1 – firm performance in the global market; Cluster 2 – power and market space development; Cluster 3 – government regulation, government and regulation; Cluster 4 – economic periods; Cluster 5 – societal changes. Findings also allowed to find potential gaps in global strategy related with the topics of entrepreneurship, competitive strategy, capitalism, transitions, climate change, law, portfolio, financial performance, global sourcing, and global value chain. Conclusions are drawn.