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Advisor(s)
Abstract(s)
The global economy changed the way products and services are exchange and
reminded organizations’ managers to find new ways to obtain competitive advantage
and formulate their strategy in the global market. Thus, this chapter’s aim is to
perform a systematic literature review to identify the main theoretical topics of
global strategy in the past 43 years using bibliometric analysis. The results allowed
to identify and cluster five main trends: Cluster 1 – firm performance in the global
market; Cluster 2 – power and market space development; Cluster 3 – government
regulation, government and regulation; Cluster 4 – economic periods; Cluster 5 –
societal changes. Findings also allowed to find potential gaps in global strategy related
with the topics of entrepreneurship, competitive strategy, capitalism, transitions,
climate change, law, portfolio, financial performance, global sourcing, and global
value chain. Conclusions are drawn.
Description
Keywords
Global economy Global market Systematic literature Global strategy Bibliometric analysis
Citation
Matos, N., Sánchez Jiménez, M.A., Ramos, C.M.Q., Baptista, N., & Ferreira, J.J.M. (2020). Systematic literature review on global strategy: Mapping trends and gaps.In G. Andraz, H. Carrasqueira, R. Pereira & R.Baleiro (eds.), Dynamic strategic thinking for improved competitiveness and performance (244-270). IGI Global.
Publisher
IGI Global