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Advisor(s)
Abstract(s)
The western economic development, which allowed the consumer to have access to goods and services in an easy and accessible way, brought the attention of the academia and practitioners for the current mass consumption society and consumption’s role in generating happiness among consumers. However, contradictory to the contemporary way of life, some consumers have established a different current, in which anti-consumption is seen as a way to also achieve well-being, while contributing to the sustainability of the planet. The discontented consumer and the consequent upraising of the activist consumer means that the negative consumers’ attitudes towards consumption and the corporate world need to be addressed. The concept of consumerism comprises the activities of governments, business, and independent organizations to protect and promote consumers’ rights. This rather different approaches from the consumers to the market offer requires better understanding, due to the impacts on marketing practitioner’s policies and actions. (…)
Description
Keywords
Anti-consumption Consumerism Materialism Attitudes Conceptual model Scale
Citation
Batista, N., Dos-Santos, M.J., Mata, F., Jesus-Silva, N. & Matos, N. (2023, apr, 28-30). Attitudes towards consumption: The development of an operational scale. Paper presented at International Conference on Global Practice of Multidisciplinary Scientific Studies-IV, Turkish Republic of Northern Cyprus