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Autores
Orientador(es)
Resumo(s)
Trough a narrative literature review, this article frames the evolution of destination image
within the evolution of destination branding. Main theories used, methodologies, relevant
findings and implications to marketing practice are identified. Four relevant conclusions are
extracted: first, recent studies of destination image research tend to adopt a joint cognitive-
affective approach in an attempt to capture destination image in a more effective way; second,
the dimensions of destination image (overall image, affective image and cognitive image)
affect consumer satisfaction and consumer loyalty differently; third, the current academic
perspective on destination branding is mostly based on the notion that destination image is
not susceptible of being easily changed by marketing efforts. Finally, residents, as privileged
interpreters of place image should be called to participate in branding efforts.
Descrição
Palavras-chave
Place branding Destination branding Destination image Place image Literature review
Contexto Educativo
Citação
Baptista, N. & Matos, N. (2018). Analysing destination image from a consumer behaviour perspective. Journal of Spatial and Organizational Dynamic, 6(3), 226-236.
Editora
CinTurs - Research Centre for Tourism, Sustainavility and Well-Being