Master in Food Design, the Creation of a New Brand Identity

Barradas, Vera; Rijo, Cátia; Galegos, Carolina

http://hdl.handle.net/10400.21/14827

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Autores

Barradas, Vera

Rijo, Cátia

Galegos, Carolina

Resumo(s)

This article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It’s intend understand the complexity of the creation of a new identity and what topics are needed to evaluate before the creation of his graphic representation. As a case study we bring the creation of a new brand identity for the master’s in food design, a new master’s of the Estoril School. The presented work was developed in the first year of the Digital Identity Design masters of Portalegre Polytechnic.

Palavras-chave

Master Food design Identity design Brand mark

URI

http://hdl.handle.net/10400.21/14827

Citação

Barradas, V., Rijo, C., Galegos, C. (2021). Master in Food Design, the Creation of a New Brand Identity. In: Martins, N., Brandão, D. (eds) Advances in Design and Digital Communication . Digicom 2020. Springer Series in Design and Innovation , vol 12. Springer, Cham. https://doi.org/10.1007/978-3-030-61671-7_52

DOI

10.1007/978-3-030-61671-7_52

Coleções

ESELx - Capítulos ou partes de livros

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