Loading...
2 results
Search Results
Now showing 1 - 2 of 2
- Master in Food Design, the Creation of a New Brand IdentityPublication . Barradas, Vera; Rijo, Cátia; Galegos, CarolinaThis article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It’s intend understand the complexity of the creation of a new identity and what topics are needed to evaluate before the creation of his graphic representation. As a case study we bring the creation of a new brand identity for the master’s in food design, a new master’s of the Estoril School. The presented work was developed in the first year of the Digital Identity Design masters of Portalegre Polytechnic.
- Problematics of a territorial brand visual identity creation: Portalegre territory as a case studyPublication . Martins, Joaquim Elias; Rijo, Cátia; Barradas, VeraThe identity of a territory comprises a complex and dynamic inexhaustible network. This article aims to understand the intersection between this complexity and the process of creating a graphic brand. This study reports on an exploratory project conducted based on a Case Study Research Methodology. As a case study we bring the creation of a new brand identity for Portalegre, a Portuguese city in the Alentejo region of Portugal. We tried to bring to light the visual and conceptual inspiration of the creative process, as well as the justification for the creation of the brand design and the graphic system created around it. As we describe, design plays an enlightening role in the definition of the territory’s identity, resulting in a graphic brand that can be adapted to different contexts and experiences. Which, like the territory itself, can be transformed and enriched over time.