Publicação
Master in Food Design, the Creation of a New Brand Identity
| dc.contributor.author | Barradas, Vera | |
| dc.contributor.author | Rijo, Cátia | |
| dc.contributor.author | Galegos, Carolina | |
| dc.date.accessioned | 2022-07-12T10:18:16Z | |
| dc.date.available | 2022-07-12T10:18:16Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | This article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It’s intend understand the complexity of the creation of a new identity and what topics are needed to evaluate before the creation of his graphic representation. As a case study we bring the creation of a new brand identity for the master’s in food design, a new master’s of the Estoril School. The presented work was developed in the first year of the Digital Identity Design masters of Portalegre Polytechnic. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Barradas, V., Rijo, C., Galegos, C. (2021). Master in Food Design, the Creation of a New Brand Identity. In: Martins, N., Brandão, D. (eds) Advances in Design and Digital Communication . Digicom 2020. Springer Series in Design and Innovation , vol 12. Springer, Cham. https://doi.org/10.1007/978-3-030-61671-7_52 | pt_PT |
| dc.identifier.doi | 10.1007/978-3-030-61671-7_52 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.21/14827 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.relation.publisherversion | https://link.springer.com/chapter/10.1007/978-3-030-61671-7_52 | pt_PT |
| dc.subject | Master | pt_PT |
| dc.subject | Food design | pt_PT |
| dc.subject | Identity design | pt_PT |
| dc.subject | Brand mark | pt_PT |
| dc.title | Master in Food Design, the Creation of a New Brand Identity | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 567 | pt_PT |
| oaire.citation.startPage | 558 | pt_PT |
| oaire.citation.title | Advances in Design and Digital Communication | pt_PT |
| oaire.citation.volume | 12 | pt_PT |
| person.familyName | Barradas Martins | |
| person.familyName | Rijo | |
| person.givenName | Vera | |
| person.givenName | Cátia | |
| person.identifier.ciencia-id | 6F16-879A-3E68 | |
| person.identifier.ciencia-id | E717-5F2D-77E7 | |
| person.identifier.orcid | 0000-0001-9532-3950 | |
| person.identifier.orcid | 0000-0003-4278-4950 | |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |
| relation.isAuthorOfPublication | 10684cda-0934-4c00-b12c-53858fd168a8 | |
| relation.isAuthorOfPublication | 51999bb6-f37e-4cad-8e20-eb916fd0753f | |
| relation.isAuthorOfPublication.latestForDiscovery | 10684cda-0934-4c00-b12c-53858fd168a8 |
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