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Master in Food Design, the Creation of a New Brand Identity

2021Book part Restricted access
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dc.contributor.authorBarradas, Vera
dc.contributor.authorRijo, Cátia
dc.contributor.authorGalegos, Carolina
dc.date.accessioned2022-07-12T10:18:16Z
dc.date.available2022-07-12T10:18:16Z
dc.date.issued2021
dc.description.abstractThis article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It’s intend understand the complexity of the creation of a new identity and what topics are needed to evaluate before the creation of his graphic representation. As a case study we bring the creation of a new brand identity for the master’s in food design, a new master’s of the Estoril School. The presented work was developed in the first year of the Digital Identity Design masters of Portalegre Polytechnic.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBarradas, V., Rijo, C., Galegos, C. (2021). Master in Food Design, the Creation of a New Brand Identity. In: Martins, N., Brandão, D. (eds) Advances in Design and Digital Communication . Digicom 2020. Springer Series in Design and Innovation , vol 12. Springer, Cham. https://doi.org/10.1007/978-3-030-61671-7_52pt_PT
dc.identifier.doi10.1007/978-3-030-61671-7_52pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/14827
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-3-030-61671-7_52pt_PT
dc.subjectMasterpt_PT
dc.subjectFood designpt_PT
dc.subjectIdentity designpt_PT
dc.subjectBrand markpt_PT
dc.titleMaster in Food Design, the Creation of a New Brand Identitypt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage567pt_PT
oaire.citation.startPage558pt_PT
oaire.citation.titleAdvances in Design and Digital Communicationpt_PT
oaire.citation.volume12pt_PT
person.familyNameBarradas Martins
person.familyNameRijo
person.givenNameVera
person.givenNameCátia
person.identifier.ciencia-id6F16-879A-3E68
person.identifier.ciencia-idE717-5F2D-77E7
person.identifier.orcid0000-0001-9532-3950
person.identifier.orcid0000-0003-4278-4950
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication10684cda-0934-4c00-b12c-53858fd168a8
relation.isAuthorOfPublication51999bb6-f37e-4cad-8e20-eb916fd0753f
relation.isAuthorOfPublication.latestForDiscovery10684cda-0934-4c00-b12c-53858fd168a8

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