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Advisor(s)
Abstract(s)
The identity of a territory comprises a complex and dynamic inexhaustible network. This article aims to understand the intersection between this complexity and the process of creating a graphic brand. This study reports on an exploratory project conducted based on a Case Study Research Methodology. As a case study we bring the creation of a new brand identity for Portalegre, a Portuguese city in the Alentejo region of Portugal. We tried to bring to light the visual and conceptual inspiration of the creative process, as well as the justification for the creation of the brand design and the graphic system created around it. As we describe, design plays an enlightening role in the definition of the territory’s identity, resulting in a graphic brand that can be adapted to different contexts and experiences. Which, like the territory itself, can be transformed and enriched over time.
Description
Keywords
Visual identity design Territorial brand Portalegre identity
Citation
Martins, J.E., Rijo, C., Barradas, V. (2023). Problematics of a Territorial Brand Visual Identity Creation: Portalegre Territory as a Case Study. In: Raposo, D., Neves, J., Silva, R., Correia Castilho, L., Dias, R. (eds) Advances in Design, Music and Arts II. EIMAD 2022. Springer Series in Design and Innovation , vol 25. Springer, Cham. https://doi.org/10.1007/978-3-031-09659-4_2
Publisher
Springer Nature