Percorrer por autor "Santos, Zelia Raposo"
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- Academia da leitura do mundo: o jornalismo, a comunicação e eu.Publication . Bonacho, Fernanda; Figueiredo Pina, Helena; Quaresma Tomás Pontes, Margarida Joana; Trindade, Jorge; Rezola, Maria Inácia; Pereira da Mata, Maria José; Araújo, Susana; Moutinho, Vera; Santos, Zelia RaposoEste livro reúne os resultados do projeto “Academia da Leitura do Mundo: o Jornalismo, a Comunicação e Eu”, cuja equipa propôs seguir uma metodologia experimental e testar uma intervenção na comunidade escolar que convidasse jovens estudantes a fazer uma leitura crítica do mundo através do jornalismo. O projeto decorreu entre 2019 e 2022 e foi financiado pelo Programa Academias Gulbenkian Conhecimento da Fundação Calouste Gulbenkian. A Escola Superior de Comunicação Social do Instituto Politécnico de Lisboa foi responsável pela implementação do projeto em parceria com cinco instituições do ensino superior: Escola Superior de Educação e Ciências Sociais do Instituto Politécnico de Portalegre, Escola Superior de Educação do Instituto Politécnico de Setúbal, Escola Superior de Tecnologias de Abrantes do Instituto Politécnico de Tomar, Universidade da Beira Interior/LabCom, e Escola Superior de Educação e Comunicação/CIAC da Universidade do Algarve. Este livro mostra como a “Academia da Leitura do Mundo” pode servir como programa educacional inovador para jovens estudantes, com idades entre 14 e 24 anos, com o objetivo de promover a literacia mediática e o desenvolvimento de três competências chave: a comunicação, a autorregulação e o espírito crítico. Esta foi uma iniciativa educacional a nível nacional que desafiou muitos jovens estudantes a compreender, analisar criticamente e participar ativamente no mundo mediático contemporâneo, preparando-os para serem cidadãos críticos, conscientes e bem-informados.
- Exploring the impact of sponsorship disclosure on consumer purchase intentions on social media marketingPublication . Charlotte, Dercy; Santos, Zelia RaposoAbstract Influencer marketing has blurred the lines between organic and editorial content, making it challenging for users to identify persuasive efforts in endorsements. The disclosure dilemma extends beyond ethical considerations, impacting strategies, performance, and the purchase intention index for brands and influencers seeking more effective endorsements. Understanding consumer behavior and attitudes toward advertising is pivotal for crafting marketing strategies and driving sales. This study seeks insights into the factors influencing purchase intention, including sponsored content presentation, advertising recognition, consumer attitudes, and the role of the product-influencer match-up. Employing a quantitative approach through an online questionnaire, the study explored data from active followers of social media influencers on Instagram and TikTok. The findings reveal that a standardized disclosure enhances ad recognition, and consequently influence consumers positive attitudes towards the ad. The congruence between the product and influencer contributes to improved attitudes towards the ad and indirect purchase intention.
- Gestão da imagem de destino: a perceção e os fatores de atração da Área Metropolitana de Lisboa entre estudantes universitáriosPublication . Severino, Filipe Segurado; Costa, Teresa; Cristina, Margarida; Roque, Ana Gláucia; Nunes, Sandra; Santos, Zelia RaposoEste estudo explora as perceções de estudantes universitários, tanto residentes portugueses como estudantes internacionais a viver em Lisboa, relativamente às principais atrações da Área Metropolitana de Lisboa, em Portugal. Estes estudantes, ao residirem atualmente em Lisboa, representam também potenciais turistas futuros. Compreender as suas perspetivas sobre as atrações de Lisboa visa fornecer contributos que possam orientar estratégias de destinos noutras regiões. Recorrendo a uma abordagem de métodos mistos, a investigação analisa as características específicas que atraem estes estudantes para Lisboa, cidade reconhecida pelo seu rico património cultural e ambiente vibrante. Os dados foram recolhidos junto de estudantes de duas instituições de ensino superior, através de questionários interativos com conteúdos multimédia sobre a área. O estudo destaca que os marcos culturais e históricos, as condições climáticas favoráveis e o compromisso com a sustentabilidade ecológica são elementos-chave que contribuem para a atratividade. Os resultados demonstram que estas características não só atraem potenciais turistas futuros, como também permitem aos destinos potenciar os seus atributos únicos para aumentar a atratividade e enfrentar os desafios da sustentabilidade. Esta análise aprofunda a compreensão das perceções dos turistas e das qualidades dos destinos, oferecendo contributos relevantes para iniciativas de gestão e marketing de destinos orientadas para práticas de turismo sustentável.
- Macro-environmental factors for tourism and hospitality: a systematic review aligned with sdgs 8, 12, and 13Publication . Santos, Zelia Raposo; Severino, Filipe Segurado; Machado, Ana Teresa; Calisto, Maria de Lurdes; Costa, TeresaABSTRACT Objective: This study aims to identify the macro-environmental factors that shape tourism and hospitality and to provide a comprehensive framework that integrates their impacts on destinations, consumer markets, and industry stakeholders. Theoretical Framework: Grounded in the PESTA approach, the research conceptualizes tourism as highly vulnerable to external forces while also aligned with the Sustainable Development Goals (SDGs), emphasizing resilience, sustainability, and innovation as key drivers for long-term industry viability. Method: A systematic literature review was conducted following PRISMA guidelines, screening articles published between 2008 and 2022 in Scopus and Web of Science. After a multi-stage selection process, 50 articles published in top-ranking journals were analized and categorized into five macro-environmental dimensions: political-legal, economic, sociocultural, technological, and environmental. Results and Discussion: Findings revealed that political stability and policy frameworks strongly affect tourism flows and investment, while economic crises remain underexplored at the destination level. Sociocultural trends, such as sustainability-driven consumer behavior, and technological innovations, particularly digital platforms, redefine market dynamics. Environmental challenges, including climate change and natural disasters, critically influence destination image and resilience. An integrative framework is proposed to synthesize these impacts and highlight research gaps. Research Implications: The study advances a research agenda addressing overlooked areas such as economic shocks and technological roles at the destination level. Originality/Value: This is among the first systematic reviews to holistically map macro-environmental influences on tourism and hospitality, offering theoretical and practical insights that support sustainable development strategies consistent with the SDGs 8 (Decent work and economic grow) 12 (Responsible Consumption and Production), and 13 (Climate Action). The study emphasizes how innovation, entrepreneurship, responsible business practices, and environmental adaptation contribute to a more resilient, inclusive, and sustainable tourism economy.
- Sustainability, technology and co-creation: a virtuous circle for sustainable tourism in Lisbon regionPublication . Costa, Teresa; Machado, Ana Teresa; Nunes, Sandra; Santos, Zelia Raposo; Severino, Filipe Segurado; Cristina, Margarida; Roque, Ana GláuciaThis study examines the interrelationship between sustainability values, technology, and co-creation in tourism. While prior research has underscored the significance of sustainability in influencing tourist behaviour, this study reveals that sustainability values do not directly affect co-creation intentions. Instead, technology emerges as a pivotal mediating factor, bridging the gap between sustainability awareness and active participation in co-creation. Employing a sample of 401 tourists in Lisbon, the study utilises Partial Least Squares (PLS) structural equation modelling to analyse the relationships among these variables. The findings indicate that tourists with strong sustainability values perceive technology as an essential facilitator of responsible tourism. However, sustainability values alone do not significantly influence tourists’ perception of co-creation value or their intention to engage in co-creation activities. These results suggest that although sustainability-conscious tourists may endorse eco-friendly tourism, they do not necessarily engage in participatory co-creation behaviours unless technology is incorporated into the process. This finding implies that sustainability is frequently regarded as a passive commitment rather than an interactive, co-created experience. From a practical perspective, the study offers valuable insights for tourism stakeholders seeking to develop technology-driven solutions that enhance sustainable and interactive travel experiences. The findings suggest that digital platforms, artificial intelligence-powered tools, and blockchain-based transparency mechanisms can facilitate co-creation while fostering responsible tourism practices. By integrating sustainability and technological perspectives, this study contributes to theoretical advancements and provides strategic recommendations for promoting meaningful and sustainable tourism experiences in the digital era.