| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Documento principal | 719.38 KB | Adobe PDF | ||
| 1.Questionário - Colaboradores Final | 45.59 KB | Adobe PDF | ||
| 2.Questionário - Sócios Final | 44.29 KB | Adobe PDF | ||
| 3.Questionário - Fornecedores Final | 42.15 KB | Adobe PDF | ||
| 4.Questionnaire - Customer | 42.03 KB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Todas as empresas querem ser bem-sucedidas e estar em constante progresso. Actualmente as empresas são muito competitivas. Independentemente do seu tamanho, tecnologia e
segmento de mercado, existe uma preocupação acrescida em estabelecer um relacionamento forte e positivo entre todos os stakeholders.
Já não é suficiente dar resposta às exigências de qualidade, eficiência e flexibilidade, hoje em dia um requisito fundamental para o sucesso das empresas é a inovação.
O presente estudo, realizado no âmbito da realidade Portuguesa, pretende dar ênfase a uma nova métrica, Social Return on Investment (SROI). A empresa privada em análise nesta investigação, enquadrada no sector do Turismo submeteu-se a uma análise SROI com o objectivo de compreender, descrever e medir um conceito mais amplo de valor ou seja os resultados económicos, sociais e ambientais que são gerados num dos seus projectos. E
também, avaliar riscos e oportunidades decorrentes do impacto dos seus serviços nos stakeholders tais como colaboradores, fornecedores, clientes entre outros.
É num contexto de mudança que ferramentas como o SROI ganham força e relevância. O
SROI é uma ferramenta de gestão que no futuro pode tornar-se parte integrante da
estratégia das empresas, possibilitando a medição do impacto social das suas acções e actividades. Envolve os stakeholders dando-lhes uma voz activa nas decisões de alocação de recursos.
Uma análise SROI pode cumprir uma série de propósitos. Ela pode ser usada como uma ferramenta para o planeamento estratégico, para a comunicação do impacto, para a tomada de decisão de investimento e para atrair investidores.
All companies want to be successful and be in constant progress. Companies today are very competitive. Regardless of size, technology and market segment, there is an increased concern for establishing a strong and positive relationship between all stakeholders. It is no longer sufficient to meet the requirements of quality, efficiency and flexibility, nowadays a key requirement for business success is innovation. This study, conducted under the Portuguese reality, aims to emphasize a new metric, Social Return on Investment (SROI). The private company analyzed in this research, framed in the tourism sector has undergone a SROI analysis in order to understand, describe and measure a broader concept of value ie the economic, social and environmental outcomes that are generated in one of its projects. And also evaluating risks and opportunities arising from the impact of their services on stakeholders such as employees, suppliers, customers, among others. It is in a context of change that tools such as SROI gain strength and relevance. SROI is a management tool that in the future may become an integral part of company strategies by enabling the measurement of the social impact of their actions and activities. Involves stakeholders giving them a role in resource allocation decisions. An SROI analysis can fulfill several purposes. It can be used as a tool for strategic planning, for communicating the investment impact, for the decision-making process and to attract investors.
All companies want to be successful and be in constant progress. Companies today are very competitive. Regardless of size, technology and market segment, there is an increased concern for establishing a strong and positive relationship between all stakeholders. It is no longer sufficient to meet the requirements of quality, efficiency and flexibility, nowadays a key requirement for business success is innovation. This study, conducted under the Portuguese reality, aims to emphasize a new metric, Social Return on Investment (SROI). The private company analyzed in this research, framed in the tourism sector has undergone a SROI analysis in order to understand, describe and measure a broader concept of value ie the economic, social and environmental outcomes that are generated in one of its projects. And also evaluating risks and opportunities arising from the impact of their services on stakeholders such as employees, suppliers, customers, among others. It is in a context of change that tools such as SROI gain strength and relevance. SROI is a management tool that in the future may become an integral part of company strategies by enabling the measurement of the social impact of their actions and activities. Involves stakeholders giving them a role in resource allocation decisions. An SROI analysis can fulfill several purposes. It can be used as a tool for strategic planning, for communicating the investment impact, for the decision-making process and to attract investors.
Description
Mestrado em Controlo e Gestão dos Negócios
Keywords
Inovação Impacto social Stakeholders SROI Innovation Social impact