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Authors
Advisor(s)
Abstract(s)
O desenvolvimento constante da indústria tecnológica tem contribuído para uma série de
mudanças comportamentais da população. O acesso a todo o tipo de conteúdos através de
um simples clique num dispositivo que cabe no bolso, obrigou a grandes tomadas de decisão
pelos produtores de conteúdos digitais, sobre o que, como e a partir de que meios faz, agora,
mais sentido transmitir informação, música, entretenimento, etc. Compreender de que forma
a rádio continua (ou não) a fazer parte do dia-a-dia dos jovens portugueses, foi o principal
objetivo desta pesquisa.
Através de uma análise quantitativa, este estudo reflete os hábitos de consumo de áudio
digital dos jovens portugueses dos 13 aos 19 anos. Tendo como base o estudo realizado em
2019 por Pedrero-Esteban, Barrios-Rubio Medina-Ávila, foi possível comparar os resultados
apresentados pelos autores no México, Espanha e Colômbia, com os resultados obtidos em
Portugal.
Ainda que com algumas diferenças entre os quatro países em análise, justificadas pela
pandemia provocada pela Covid-19, que impulsionou ainda mais o desenvolvimento e
utilização das tecnologias digitais, o que se verifica no geral, é que os jovens estão cada vez
mais afastados da rádio. É crucial que as emissoras ajam no sentido de reconquistar o seu
público mais jovem, sob pena de perderem os seus futuros ouvintes (adultos).
ABSTRACT: The constant development of the technology industry has contributed to a series of behavioural changes in the population. Access to all kinds of content through a simple click on a device that fits in your pocket has forced major decisions to be taken by digital content producers, about what, how and from which media it now makes more sense to transmit information, music, entertainment, etc. Understanding in which way radio continues (or not) to be part of young Portuguese's daily life, was the main goal of this research. Through a quantitative analysis, this study reflects the digital audio consumption habits of portuguese young people aged 13 to 19. Based on the study conducted in 2019 by Pedrero Esteban, Barrios-Rubio and Medina-Ávila, it was possible to compare the results presented by the authors in Mexico, Spain and Colombia, with the results obtained in Portugal. Although with some differences between the four countries under analysis, justified by the pandemic caused by Covid-19, which further boosted the development and use of digital technologies, what can be seen in general, is that young people are increasingly distant from the radio. It is crucial that broadcasters act to win back their younger audience, otherwise they risk losing their future (adult) listeners.
ABSTRACT: The constant development of the technology industry has contributed to a series of behavioural changes in the population. Access to all kinds of content through a simple click on a device that fits in your pocket has forced major decisions to be taken by digital content producers, about what, how and from which media it now makes more sense to transmit information, music, entertainment, etc. Understanding in which way radio continues (or not) to be part of young Portuguese's daily life, was the main goal of this research. Through a quantitative analysis, this study reflects the digital audio consumption habits of portuguese young people aged 13 to 19. Based on the study conducted in 2019 by Pedrero Esteban, Barrios-Rubio and Medina-Ávila, it was possible to compare the results presented by the authors in Mexico, Spain and Colombia, with the results obtained in Portugal. Although with some differences between the four countries under analysis, justified by the pandemic caused by Covid-19, which further boosted the development and use of digital technologies, what can be seen in general, is that young people are increasingly distant from the radio. It is crucial that broadcasters act to win back their younger audience, otherwise they risk losing their future (adult) listeners.
Description
Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.
Keywords
Rádio Smartphone Internet Consumo Audio digital Radio Consumption Digital audio
Citation
Gouveia, M.I.S. (2022). Influência das plataformas digitais no comportamento dos jovens ouvintes de rádio em Portugal. [Dissertação de mestrado, Escola Superior de Comunicação Social]. Repositório Científico do Instituto Politécnico de Lisboa. http://hdl.handle.net/10400.21/15583
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social