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Problematics of a territorial brand visual identity creation: Portalegre territory as a case study

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dc.contributor.authorMartins, Joaquim Elias
dc.contributor.authorRijo, Cátia
dc.contributor.authorBarradas, Vera
dc.date.accessioned2022-08-01T08:32:51Z
dc.date.available2022-08-01T08:32:51Z
dc.date.issued2023
dc.description.abstractThe identity of a territory comprises a complex and dynamic inexhaustible network. This article aims to understand the intersection between this complexity and the process of creating a graphic brand. This study reports on an exploratory project conducted based on a Case Study Research Methodology. As a case study we bring the creation of a new brand identity for Portalegre, a Portuguese city in the Alentejo region of Portugal. We tried to bring to light the visual and conceptual inspiration of the creative process, as well as the justification for the creation of the brand design and the graphic system created around it. As we describe, design plays an enlightening role in the definition of the territory’s identity, resulting in a graphic brand that can be adapted to different contexts and experiences. Which, like the territory itself, can be transformed and enriched over time.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMartins, J.E., Rijo, C., Barradas, V. (2023). Problematics of a Territorial Brand Visual Identity Creation: Portalegre Territory as a Case Study. In: Raposo, D., Neves, J., Silva, R., Correia Castilho, L., Dias, R. (eds) Advances in Design, Music and Arts II. EIMAD 2022. Springer Series in Design and Innovation , vol 25. Springer, Cham. https://doi.org/10.1007/978-3-031-09659-4_2pt_PT
dc.identifier.doi10.1007/978-3-031-09659-4_2pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/14893
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringer Naturept_PT
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-3-031-09659-4_2#citeaspt_PT
dc.subjectVisual identity designpt_PT
dc.subjectTerritorial brandpt_PT
dc.subjectPortalegre identitypt_PT
dc.titleProblematics of a territorial brand visual identity creation: Portalegre territory as a case studypt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage28pt_PT
oaire.citation.startPage17pt_PT
oaire.citation.titleSpringer Series in Design and Innovationpt_PT
oaire.citation.volume25pt_PT
person.familyNameMartins
person.familyNameRijo
person.familyNameBarradas Martins
person.givenNameJoaquim Elias
person.givenNameCátia
person.givenNameVera
person.identifier.ciencia-id7918-CE0C-3A49
person.identifier.ciencia-idE717-5F2D-77E7
person.identifier.ciencia-id6F16-879A-3E68
person.identifier.orcid0000-0003-0475-4160
person.identifier.orcid0000-0003-4278-4950
person.identifier.orcid0000-0001-9532-3950
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication8c0e854d-56be-4f8c-b14e-5b9d5e22b12f
relation.isAuthorOfPublication51999bb6-f37e-4cad-8e20-eb916fd0753f
relation.isAuthorOfPublication10684cda-0934-4c00-b12c-53858fd168a8
relation.isAuthorOfPublication.latestForDiscovery10684cda-0934-4c00-b12c-53858fd168a8

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