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Advisor(s)
Abstract(s)
Based on a literature review, this investigation seeks to debate the greatest power that stakeholders exercise today over the social conduct of companies, addressing the current activist actions by which stakeholders pressure businesses to act on sociopolitical issues. Likewise, the benefits and criticisms aroused around the use of social practices in the corporate context will also be addressed, as well as the increasing importance to analyze the relationship between brands and stakeholders within the scope of citizenship.
Description
Keywords
Activism Activism campaigns Social power Stakeholders
Citation
Miguel, A., & Miranda, S. (2023). The new social power of stakeholders: The current activist practices that are shaping corporate social conduct. In I. Baena Cuder, D. Rando Cueto, & S. Otero Escudero (Coords.), Acciones y realidades ante la manipulación social: Redes sociales, publicidad y marketing (781-807). Dykinson. ISBN 978-84-1170-142-6