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- Influencing factors on the buying behavior in the software marketPublication . Ferreira do Rosário, João; Reis, António Palma dosThe case of desktop Operating System and Office Suite choices considering Proprietary and Open Source Software alternatives.
- Buying behavior and competition in the software marketPublication . Rosário, João Ferreira do; Reis, António Palma dosIn the actual world, the impact of the software buying decisions has a rising relevance in social and economic terms. This research tries to explain it focusing on the organizations buying decisions of Operating Systems and Office Suites for personal computers and the impact on the competition between incumbent and alternative players in the market in these software categories, although the research hypotheses and conclusions may extend to other software categories and platforms. We concluded that in this market beside brand image, product features or price, other factors could have influence in the buying choices. Network effect, switching costs, local network effect, lock-in or consumer heterogeneity all have influence in the buying decision, protecting the incumbent and making it difficult for the competitive alternatives, based mainly on product features and price, to gain market share to the incumbent. This happens in a stronger way in the Operating Systems category.
- Sentiment analysis of tourist online reviews concerning Lisbon cultural patrimony, as a contribute to the city attractiveness evaluationPublication . Ferreira do Rosário, João; Calisto, Maria de Lurdes; Machado, Ana Teresa; Gustavo, Nuno; Gonçalves, RuiThe tourism sector is increasingly important to the economic performance of countries and a relevant theme to academic research, increasing the importance of understanding how and why tourists evaluate tourism locations. The city of Lisbon is currently a tourist destination of excellence in the European and world-wide panorama, registering a significant growth of the economic weight of its tourist activities in the Gross Added Value of the region. Although there is research on the feedback of those who visit tourist sites and different methodologies for studying tourist sites have been applied, this research seeks to be innovative in the objective of obtaining insights on the competitiveness in terms of attractiveness of the city of Lisbon as a tourist destination, based the feedback of tourists in the Facebook pages of the most visited museums and monuments of Lisbon, an interpretation that is relevant in the development of strategies of tourist attraction. The intangible dimension of the tourism offer, due to its unique condition of simultaneous production and consumption, makes eWOM particularly relevant. The testimony of consumers is thus a decisive factor in the decision-making and buying process in tourism. Online social networks are one of the most used platforms for tourists to evaluate the attractiveness's points of a tourism destination (e.g. cultural and historical heritage), with this user-generated feedback enabling relevant information about the customer-tourists. This information is related to the tourist experience representing the true voice of the customer. Furthermore, this voice perceived by others as genuine, opposite to marketing messages, may have a powerful word-of-mouth influence on other potential tourists. The relevance of online reviews sharing, however, becomes particularly complex, considering social media users’ different profiles or the possible and different sources of information available, as well as their associated reputation associated with each source. In the light of these trends, our research focuses on the tourists’ feedback on Facebook pages of the most visited museums and monuments of Lisbon that contribute to its attractiveness as a tourism destination. Sentiment Analysis is the methodology selected for this research, using public available information in the online context, which was deemed as an appropriate non-participatory observation method. Data will be collected from two museums (Museu dos Coches and Museu de Arte Antiga) and three monuments ((Mosteiro dos Jerónimos, Torre de Belém and Panteão Nacional) Facebook pages during a period of one year. The research results will help in the evaluation of the considered places by the tourists, their contribution to the city attractiveness and present insights helpful for the management decisions regarding this museums and monuments. The results of this study will also contribute to a better knowledge of the tourism sector, namely the identification of attributes in the evaluation and choice of the city of Lisbon as a tourist destination. Further research will evaluate the Lisbon attraction points for tourists in different categories beyond museums and monuments, will also evaluate the tourist feedback from other sources like TripAdvisor and apply the same methodology in other cities and country regions.
- How smart are tourist attractions? the case of the city of LisbonPublication . Gustavo, Nuno; Machado, Ana Teresa; Ferreira do Rosário, João; Calisto, Maria de Lurdes; Batista, Manuel José MarquesIn the era of technological "acceleration", marked by an increasingly global and heterogeneous tourist demand, namely its relationship with technology and the adoption of smartphone technology, there is a growing implementation of new functionalities and intelligent functionalities during the consumption of a tourist experience (Huang, Goo, Nam & Yoo, 2017; Xiang, 2018). In fact, we are facing a scenario of changes in which the "new tourist", experienced and autonomous, seeks new genuine and authentic concepts of product, customizable, online, timely and with new levels of interaction and information (Kandampully, Bilgihan, Zhang, 2016). On the other hand, the supply side, looking not only develop technology-based solutions that provide this value, in particular by sharing strategies and co-creation, but also understand, analyze and anticipate the consumer and their needs (big data and analytics) (Buhalis, & Lunge, 2018). In this new context of intelligent tourism ecosystem, this study focus on tourist attractions. Compared to conventional ones, smart attractions include co-ordination processes, well-connected services with in-depth information content, diversified and customized products, best value for money, social and technological engagement, efficient communication and management, as well as various smart tourism services (Boztas, & Hadwick, 2019). The main goal of this research is to realize the extent to which tourist attractions have adopted intelligent technologies and how they are perceived on the supply side, by the respective managers and the demand side, by tourists. Methodologically, the study is restricted to the city of Lisbon based on a set of tourist attractions of various categories which will be subsequently evaluated on key factors duly identified in the literature. At the end, it is expected to evaluate the "smart" performance of the tourist attractions of the city of Lisbon from the point of view of managers and tourists and to diagnose the respective strengths / weaknesses.
- Sentiment analysis in tourism location evaluation: Lisbon monuments and museums casePublication . Calisto, Maria de Lurdes; Machado, Ana Teresa; Gustavo, Nuno; Gonçalves, Rui; Ferreira do Rosário, JoãoThe tourism sector, with a raising economic importance, increased the importance of understanding how and why tourists evaluate the attributes that contribute to the attractivity of a tourism location. Although there is research on the feedback of those who visit tourist sites and different methodologies for studying tourist sites have been applied, this project seeks to be innovative in the objective of obtaining insights about Lisbon attractiveness as a tourist destination, based on the feedback of tourists in the Facebook pages of the most visited museums and monuments of Lisbon, an interpretation that is relevant in the development of strategies of tourist attraction. Online social networks are one of the most used platforms for tourists to evaluate the attractiveness's points of a tourism destination (e.g. cultural and historical heritage), with this user-generated feedback enabling relevant information about the customer-tourists. This information is related to the tourist experience representing the true voice of the customer. Furthermore, this voice is perceived by others as genuine, as opposite to marketing messages, may have a powerful word-of-mouth influence on other potential tourists. The research methodology will be sentiment analysis. The results will help in the evaluation of the considered places by the tourists, their contribution to the city attractiveness and present insights helpful for tourism management decisions. The results of this study will contribute to a better knowledge of the tourism sector, namely the identification of attributes that contribute to the evaluation and choice of the city of Lisbon as a tourist destination.
- Lisbon's cultural heritage in the light of tourists' opinionsPublication . Machado, Ana Teresa; Ferreira do Rosário, João; Calisto, Maria de Lurdes; Gustavo, NunoOnline social networks are platforms increasingly used by tourists in evaluating points of attraction of a tourist destination. User generated content (UGC) about its tourism experience is considered to be the true "voice of the visitor", while being perceived by others as genuine, as opposed to marketing messages, which can have a powerful influence on other potential tourists. Despite the growing tendency to study UGC in the tourism field, most of the studies are dedicated to the hospitality and trip area, while this research concerns the cultural patrimony based on the analysis of reviews on two museums on Tripadvisor. Furthermore, this work shed new light in this research area through its inductive research method given that one intends to obtain insights from the reviews assuming an interpretative positioning. As this study considers human behaviors in the online, a netnographic research design was applied. Through a collaborative and progressive process and the help of the software NVivo 12, the reviews (n=500) from the last year were analyzed and a codebook with categories (10) and several attributes was created. At the end a fine-grained analysis of the aspects and sentiments was carried out. The main results show that the museums collections in their variety and richness are the most frequent aspects mentioned, followed by the experience of the visit. For both museums the share of positive sentiment ranges from 100% to 40%. The interrater agreement among evaluators on the valence of the reviews varies between 0.87 and 0.92. This research adds more knowledge in studying the phenomenon of UCG in online comminities. Furthermore, as we executed a netnographic research design in this specific area, we provided insights in patterns of the tourists in this industry and by that enable a guiding work for researchers that want to investigate the same or similar tourist attractions. From a practical perspective, there are certain aspects this paper investigated, which can be used as guidelines for manager decisions.
- Influence of network effects on the diffusion of information systems: the case of open sourcePublication . Ferreira do Rosário, João; Reis, António Palma dosABSTRACT: In the actual world with the importance of the Information Systems in the socioeconomic infrastructure, becomes relevant the study of this market. This thesis tried it, on the supply side through the feedback of some of the main software suppliers and on the demand side through the study of a sample of companies. The subject of study was the Operating Systems and Office Suites for personal computers and the analysis of competition between Open Source Software and Proprietary Software, although the thesis hypotheses and conclusions may extend to other software categories. On the market supply side we concluded that in the competition between two business models, Open Source Software and Proprietary Software, both can create innovation and ensure the survival in the market of the companies that use these business models. On the demand side, we concluded that in this market factors other than brand image, product features or price have influence in the purchasing decision. Factors like network effects, switching costs or lock-in have influence in the buying decision protecting the incumbent and decreasing the market competition level, making it difficult for the competitive alternatives based only on offer and price to gain market share to the incumbent.
- Publicidade das marcas de saúde e beleza em PortugalPublication . Verissimo, Jorge; Medeiros, Carla; Rosário, João Ferreira do; Barros, João Avelino; David, Maria Alexandra Mendonça; Correia, Maria do RosárioNuma sociedade marcada pela crescente preocupação com a saúde e a beleza, e cuja publicidade reflete e transmite os valores sociais e culturais dominantes, acompanhando e integrando a mudança e a transformação social (Fogliasso & Thuo, 2013), desenvolvemos um estudo à publicidade a produtos alimentares e de beleza em Portugal de modo a avaliar as respetivas tendências.