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Advisor(s)
Abstract(s)
The tourism sector, with a raising economic importance, increased the importance of understanding how and why tourists evaluate the attributes that contribute to the attractivity of a tourism location.
Although there is research on the feedback of those who visit tourist sites and different methodologies for studying tourist sites have been applied, this project seeks to be innovative in the objective of obtaining insights about Lisbon attractiveness as a tourist destination, based on the feedback of tourists in the Facebook pages of the most visited museums and monuments of Lisbon, an interpretation that is relevant in the development of strategies of tourist attraction. Online social networks are one of the most used platforms for tourists to evaluate the attractiveness's points of a tourism destination (e.g. cultural and historical heritage), with this user-generated feedback enabling relevant information about the customer-tourists. This information is related to the tourist experience representing the true voice of the customer. Furthermore, this voice is perceived by others as genuine, as opposite to marketing messages, may have a powerful word-of-mouth influence on other potential tourists.
The research methodology will be sentiment analysis. The results will help in the evaluation of the considered places by the tourists, their contribution to the city attractiveness and present insights helpful for tourism management decisions.
The results of this study will contribute to a better knowledge of the tourism sector, namely the identification of attributes that contribute to the evaluation and choice of the city of Lisbon as a tourist destination.
Description
Keywords
Lisbon tourism Opinion mining Sentiment analysis Tourism attractiveness evaluation IPL/IDICA2018/TURISLX18_ESCS
Citation
Calisto, M., Machado, A., Gustavo, N., Gonçalves, R., & Rosário, J. (2018, novembro). Sentiment analysis in tourism location evaluation: Lisbon monuments and museums case. Paper presented at TMS Algarve 2018: Tourism and Management Studies International Conference. Olhão, Portugal.