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Orientador(es)
Resumo(s)
In the actual world, the impact of the software buying decisions has a rising relevance in social and economic terms. This research tries to explain it focusing on the organizations buying decisions of Operating Systems and Office Suites for personal computers and the impact on the competition between incumbent and alternative players in the market in these software categories, although the research hypotheses and conclusions may extend to other software categories and platforms. We concluded that in this market beside brand image, product features or price, other factors could have influence in the buying choices. Network effect, switching costs, local network effect, lock-in or consumer heterogeneity all have influence in the buying decision, protecting the incumbent and making it difficult for the competitive alternatives, based mainly on product features and price, to gain market share to the incumbent. This happens in a stronger way in the Operating Systems category.
Descrição
Palavras-chave
Consumer behavior Software buying decision Information systems Software market Open source software Network effects Switching costs Lock-In
Contexto Educativo
Citação
Rosário, João Carlos V. Ferreira do; Reis, António Palma dos - Buying behavior and competition in the software market. In CAPSI 2012 - Conferência anual da Associação Portuguesa de Sistemas de Informação, Guimarães, Escola de Engenharia, Universidade do Minho, 07 Set 2012.