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- Art and technology in Portugal: chronologies, archaeologies, symbolismsPublication . Torres, Rui; Bonacho, Fernanda; Simões, José ManuelThis book that you have in your hands - and whose research was developed adopting a multidisciplinary approach, prioritizing scientifically proven and validated study techniques - uses qualitative and quantitative data to analyze the media, arts, and technology scenario in the so-called Portuguese-speaking space, combining them with foundations and methods of classification and scientific construction Counting on the contributions of authors from several Portuguese-speaking countries, some of them internationally renowned, this work started with scientific objectives such as carrying out collections that are intended to be comprehensive of information related to the media, arts, and technologies in the nine cultures in question, establishing interdisciplinary research in these fields and promoting the dissemination of the results of these researches on a global scale.
- Corporate social responsibility and corporate reputation in SMEs of the construction sectorPublication . Cabrera-Gala, Ramsés; Lopes Miranda, Sandra MarisaSMEs in the construction sector are immersed in an industry that can be volatile and controversial. Therefore, taking care of the perceptions and what is said about them in this sector is increasingly relevant. For this, it is necessary to implement Corporate Social Responsibility (CSR) actions, which is essential. The objective of this research was to determine the CSR strategies that build corporate reputation for the SME's of the construction sector. Also, the case method with a qualitative approach, being the purposive sampling the one used for this research, that is, a non-probabilistic sampling was used and the data collection was given through written interviews to eight respondents belonging to different stakeholders, including managers, employees, suppliers and customers of two SMEs in the construction sector, one of which is located in Mexico and the other in Bulgaria. This chapter determined seven integral CSR Strategies that impact on the Corporate Reputation,. Additionally, future research opportunities are discussed.
- A literacia como resistência à desinformaçãoPublication . Bonacho, Fernanda; Quaresma Tomás Pontes, Margarida JoanaO presente artigo trata a importância da resistência leitora e literacia mediática no contexto da sociedade informacional atual e destaca a necessidade de uma leitura crítica e consciente diante das transformações na escrita e na comunicação. A resistência leitora é interpretada como uma prática prudente e questionadora que não decodifica apenas textos, mas também constrói significados a partir das experiências humanas acumuladas, ampliando a compreensão e a comunicação. A literacia confere poder sobre si mesmo, sobre a aprendizagem, a participação na sociedade e a compreensão do mundo. Ao longo da história, a escrita esteve ligada ao poder, mas o seu acesso só se democratizou com o tempo, impulsionando ações coletivas e a expansão do conhecimento. Contudo, a forma como a escrita e a leitura evoluíram exige capacidades para selecionar e interpretar informações num ambiente informacional que, muitas vezes, perpetua visões distorcidas e polarizadas da realidade. Impõe-se uma adaptação contínua e um desenvolvimento progressivo das habilidades cognitivas e sensoriais, que são indispensáveis para navegar no influxo avassalador de informações. O artigo defende uma aposta na literacia para toda a vida como meio de fomentar uma participação informada e ativa na sociedade, que permita aos indivíduos participarem criticamente e contribuírem para o panorama mediático pelo interesse do bem comum.
- Maria LamasPublication . Subtil, FilipaEn el siglo XX, Maria Lamas fue una figura eminente de la cultura y la lucha de las mujeres, en Portugal y a escala internacional, en defensa de sus derechos y aspiraciones sociales, culturales, económicas y políticas. Sus ideas intelectuales y cívicas combinaban las demandas de la primera y segunda ola del feminismo. Próxima a las perspectivas del Partido Comunista Portugués desde mediados de los años 1940, Maria Lamas fue también una luchadora contra el fascismo vigente durante gran parte de su vida y una activista en organizaciones portuguesas e internacionales a favor del desarme y la paz. Dejó una vasta colección de obras literarias y publicaciones de carácter antropológico y sociológico.
- The silent persuasion of fashion advertisingPublication . Figueiredo Pina, HelenaThere is scientific evidence that the images broadcasted by the media have a negative effect on young people, particularly regarding their body image satisfaction (Grogan, 2021; Hurst et al., 2016). The consequences more frequently pointed out are body dissatisfaction and low self-esteem, besides the increased risks of depression and eating disorders (Brechan & Kvalem, 2015; Sohn, 2009; Holmström, 2004; Agliata & Tantleff-Dunn, 2004; Nezlek, 1999; Botta, 1995; Newman & Dodd, 1995; among others). Because this is a complex phenomenon, we believe that a multitude of converging influences coexists. As underlined by Karazsia et al. (2013), it is likely that this phenomenon has a ‘constellation of variables’ moderating the relationship between the influence of society and body dissatisfaction.
- The sociopolitical effects of brand activism: perspectives, contributions and challenges of the communicational approach of brands to sociopolitical causesPublication . de Matos Miguel, Alexandra; Lopes Miranda, Sandra MarisaBased on a literature review and concrete examples, this investigation seeks to explore and debate the theoretical perspectives on brand activism as a strand of strategic communication with sociopolitical purposes, addressing the positive impacts, as well of the challenges, of brand activism contributing to the promotion of sociopolitical changes. Likewise, the strategic factors that brands should consider to address activist causes more effectively will also be discussed, as well as the potential sociopolitical impacts promoted by brand activism campaigns that can still be studied by academia.