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Authors
Advisor(s)
Abstract(s)
There is scientific evidence that the images broadcasted by the media have a negative effect on young people, particularly regarding their body image satisfaction (Grogan, 2021; Hurst et al., 2016). The consequences more frequently pointed out are body dissatisfaction and low self-esteem, besides the increased risks of depression and eating disorders (Brechan & Kvalem, 2015; Sohn, 2009; Holmström, 2004; Agliata & Tantleff-Dunn, 2004; Nezlek, 1999; Botta, 1995; Newman & Dodd, 1995; among others).
Because this is a complex phenomenon, we believe that a multitude of converging influences coexists. As underlined by Karazsia et al. (2013), it is likely that this phenomenon has a ‘constellation of variables’ moderating the relationship between the influence of society
and body dissatisfaction.
Description
Keywords
Persuasion Advertising Young people Body image satisfaction
Citation
Figueiredo Pina, H. (2024). The silent persuasion of fashion advertising. In M. N. Cea Esteruelas, I. Sacaluga Rodríguez & J. M. Barceló Sánchez (eds). Persuasión neurocomunicativa. La ciencia del comportamiento nos observa (pp. 149-160). Peter Lang.