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The silent persuasion of fashion advertising
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Resumo(s)
There is scientific evidence that the images broadcasted by the media have a negative effect on young people, particularly regarding their body image satisfaction (Grogan, 2021; Hurst et al., 2016). The consequences more frequently pointed out are body dissatisfaction and low self-esteem, besides the increased risks of depression and eating disorders (Brechan & Kvalem, 2015; Sohn, 2009; Holmström, 2004; Agliata & Tantleff-Dunn, 2004; Nezlek, 1999; Botta, 1995; Newman & Dodd, 1995; among others).
Because this is a complex phenomenon, we believe that a multitude of converging influences coexists. As underlined by Karazsia et al. (2013), it is likely that this phenomenon has a ‘constellation of variables’ moderating the relationship between the influence of society
and body dissatisfaction.
Descrição
Palavras-chave
Persuasion Advertising Young people Body image satisfaction
Contexto Educativo
Citação
Figueiredo Pina, H. (2024). The silent persuasion of fashion advertising. In M. N. Cea Esteruelas, I. Sacaluga Rodríguez & J. M. Barceló Sánchez (eds). Persuasión neurocomunicativa. La ciencia del comportamiento nos observa (pp. 149-160). Peter Lang.