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- Blind Game: as atividades de jogo de azar online dos jovens portuguesesPublication . Farias, Ana Rita; Coelho Antunes, Ana CristinaOs jogos de azar (jogos a dinheiro) têm alcançado grande adesão e popularidade junto da população portuguesa. Se o perfil de jogadores e a prevalência na população são já conhecidos, as recentes evoluções e múltiplas ofertas e modalidades de apostas a dinheiro nas plataformas digitais têm vindo a reconfigurar comportamentos e a conquistar novos adeptos. Tratando-se de uma realidade recente e em mutação, os comportamentos de jogo a dinheiro online não estão ainda devidamente cartografados no contexto português. Nesse sentido, este estudo pretendeu examinar este fenómeno, baseado numa amostra de 2.028 jovens entre os 15 e os 34 anos, residentes em Portugal. Os resultados indicam uma prevalência significativa destes comportamentos, que dependem do género e da idade. Com efeito, a prevalência diminui à medida que a idade avança, com os homens a adotarem e a envolverem-se mais nestes jogos a dinheiro online, enquanto as mulheres apostam mais offline. A frequência com que estes jovens apostam a dinheiro online é tendencialmente baixa a moderada, os seus gastos são maioritariamente controlados e as apostas desportivas são as mais populares. Ainda assim, o mapeamento efetuado sugere a existência de motivos de preocupação para os pais, educadores e decisores públicos.
- Dataset of a national survey on online gambling activities among young people in PortugalPublication . Farias, Ana Rita; Coelho Antunes, Ana CristinaBackground Recent advancements in online gambling have significantly increased the popularity and participation in gambling activities among the general population, specifically the young generations. These changes are reshaping gambling behaviors, attracting a growing number of enthusiasts. This paper describes a dataset that maps online gambling activities among young individuals in Portugal, providing insights into their gambling prevalence, habits, behaviors, preferences, and potential antecedents and consequences of these activities. Methods A survey was conducted with a representative sample of 1,993 young people in Portugal, aged between 18 and 34, to gather data on their activities. This methodology involved a quantitative telephone survey conducted in March and April 2023, utilizing quota sampling to ensure representation across various regions. The data collection process employed Computer Assisted Telephone Interviewing (CATI) and involved rigorous quality control measures to ensure accuracy and reliability. Conclusion The dataset generated from this survey provides valuable insights into the patterns of online gambling activities among young Portuguese individuals. It allows researchers to explore potential risk factors, including gambling-related harm, and to understand the sociodemographic factors influencing gambling behaviors. The findings can inform interventions and policies aimed at mitigating the negative consequences of online gambling among youth.
- From disruption to innovation: integrating active learning in AI-resilient assessment designPublication . Silva, Natacha; Dos-Santos, Maria José Palma Lampreia; Duarte Bello, Maria; Dameri, RenataArtificial Intelligence (AI) and generative learning technologies are transforming the landscape of higher education. With tools capable of producing essays/reports, solving complex problems, and simulating critical thought, traditional assessment practices are becoming increasingly vulnerable. The rapid, widespread, and easy accessibility of generative AI raises concerns about academic dishonesty, plagiarism, and the erosion of original thought. This disruption calls for a reimagining of assessment models that are not only robust in the face of AI but also pedagogically sound. Active Learning Strategies (ALS) offer a pathway forward. Rooted in constructivist and experiential learning theories, ALS emphasizes student participation, collaboration, and real-world application. By shifting from passive learning methods to active learning engagement, these strategies promote higher-order thinking and personal investment in learning, qualities that AI cannot easily replicate. This paper aims to analyze how ALS can underpin AI-resilient assessment design, drawing insights from a scoping literature review, an applied case study from the UNESCO-ESCS Chair in Portugal and results from inquiries to students.
- The impact of political brand activism on corporate reputation: the case of Portuguese brand activism in a war contextPublication . Lopes Miranda, Sandra Marisa; de Matos Miguel, AlexandraThe phenomenon of brand activism (BA) has been attracting the attention of scholars and businesses as a new and powerful strategy for brands to take a stand on sociopolitical topics and highlight their values, with high potential corporate gains. However, research on this topic is still at an exploratory stage and there are several companies and academics considering BA too risky for brands, especially on sensitive political topics such as war issues. Based on the theoretical perspectives of BA and its corporate impacts, notably in terms of corporate reputation, this article aims to study the impact of political brand activism on corporate reputation, analyzing the political activism of a retail company operating in Portugal—Auchan Retail Portugal (ARP), at the start of a particular war. A quantitative study was carried out, through the application of a questionnaire survey to 1,152 consumers of ARP, with the aim of analyzing the impact of Auchan’s political BA actions regarding a specific war context on its corporate reputation. The results showed that BA has a significant positive impact on the corporate reputation of ARP, thus contributing to a better perception of the potential of this strategy to improve corporate performance, by generating competitive advantages for brands. Keywords: brand activism; political brand activism; corporate reputation; retail sector; war; sustainable development.
- The impact of retargeting on consumer well-being and purchase intentionPublication . Davidova, Evelina; Coelho Antunes, Ana CristinaIn this study, the authors approached retargeting. It consists of an analysis of products seen by the user, but not purchased, and with a mathematical algorithm, present advertising in real-time, based on their behavior on different online platforms, as well as measuring the impact produced by this advertising technique on consumers' well-being. They also tried to assess its influence on consumers' purchase intentions. Data were obtained from 427 individuals who participated voluntarily in an online questionnaire. The hypotheses were tested using a series of hierarchical regressions, Pearson's correlation test, T-test, ANOVA, and Chi-square. The outcome suggests that the consumer's awareness frequency, regarding the retargeting campaigns, does not have any influence – positive or negative – on the consumer's well-being. In the same line, the authors did not find any direct connection between the exposure frequency to retargeting campaigns and the consumers' purchase intentions. However, this investigation suggests that specific messages can influence, positively, the consumer's well-being.
- Media and multiple identities: Robert E. Park as precursor to intercultural communication theory and researchPublication . Subtil, Filipa; Garcia, José Luís de Oliveira; Leeds-Hurwitz, WendyRobert E. Park’s early study of foreign-language newspapers in urban centers hosting multiple immigrant groups deserves recognition as an important precursor to several current assumptions within intercultural communication, especially the move away from equating cultures with nations, and the possibility of simultaneously holding multiple identities. Park’s research on the media’s influence on identity construction contains theoretical contributions that remain highly relevant to a world increasingly configured by global media: in particular, on accepting complexity and the fact that individuals may and do simultaneously hold multiple and conflicting identities. Hence, beyond the nation-state, the appropriate unit of analysis became the ethnic group.
- The role of social media influencers on the consumer decision-making processPublication . Coelho Antunes, Ana CristinaThe digital era has introduced many changes in the consumer marketplace. Social media and especially social networking sites redefined how consumers relate to and behave towards brands, as well as the brand-consumer relationship. Within this context and the heightened resistance to brand communication through traditional media, marketeers are turning to other strategies to connect with their customers and influence their consumer journey. One of these strategies is influencer marketing. In the last years, brands have used social media influencers as endorsers of their products and services, and as brand ambassadors. Digital influencers connect consumers and brands, strengthening their bond and allowing the brand to reach their target in a more natural way to influence the consumer buying process. In this chapter we will provide a narrative review on the role of digital influencers on the consumer decision processes.