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Advisor(s)
Abstract(s)
Nas sociedades contemporâneas, obtemos informação, conhecimento e cultura quando lemos livros, jornais e revistas impressos ou on-line, ouvimos rádio e podcasts, vemos filmes e televisão, visualizamos mensagens e imagens em smartphones e tablets, e preservamos histórias, ficções, músicas, investigações, documentos e fotografias em computadores, entre muitas outras formas de comunicação. E interagimos uns com os outros quando, por exemplo, falamos ao telefone, enviamos e-mails, textos e fotos pela Internet ou lecionamos, estudamos e fazemos encomendas através dessa rede. Vastos domínios da comunicação estão, pois, enquadrados, abrangidos ou inclusivamente dependentes de máquinas, sistemas tecnológicos e instituições a que chamamos média e plataformas tecnológicas. O propósito principal deste ensaio é elaborar uma reflexão sobre o processo de longa duração, desde o nascimento dos média modernos à Internet, que alterou profundamente a comunicação humana, desincrustando-a das relações sociais. Que nexos e estruturações são possíveis de encontrar entre as invenções tecnológicas na esfera da comunicação, as instituições que se desenvolveram a partir das suas potencialidades e as condições sociais, económicas e políticas que são o seu contexto? Existem tendências discerníveis relativamente às implicações para a comunicação do seu envolvimento pela tecnologia, pelos média e pela economia? Ao longo deste percurso, quais foram os significados da comunicação que se estabeleceram?
ABSTRACT: In contemporary societies, we obtain information, knowledge and culture when we read books, newspapers, and magazines in print or online; listen to the radio and podcasts; watch films and television; view messages and images on smartphones and tablets; and we store stories, fictions, music, research, documents, sounds, and photographs on computers, among many other forms of communication practices. And we interact with one another when, for instance, we speak on the phone, send emails, texts and pictures through the Internet, or we teach, study and place orders through the same network. Vast domains of communication are, therefore, framed, covered or even dependent on machines, technological systems and institutions that we call media and technological platforms. The main purpose of this essay is to devise a reflection about the long-term process, since the birth of modern media until Internet, in which communication has been altered and disembedded of from social relations. What connections and structurations can we find between technological inventions in the sphere of communication, the institutions that developed from their potential and the social, economic, and political conditions that are their context? Do any discernible trends exist regarding the implications for communication and its involvement in technology, the media and the economy? Along this path, what meanings have been established for communication?
ABSTRACT: In contemporary societies, we obtain information, knowledge and culture when we read books, newspapers, and magazines in print or online; listen to the radio and podcasts; watch films and television; view messages and images on smartphones and tablets; and we store stories, fictions, music, research, documents, sounds, and photographs on computers, among many other forms of communication practices. And we interact with one another when, for instance, we speak on the phone, send emails, texts and pictures through the Internet, or we teach, study and place orders through the same network. Vast domains of communication are, therefore, framed, covered or even dependent on machines, technological systems and institutions that we call media and technological platforms. The main purpose of this essay is to devise a reflection about the long-term process, since the birth of modern media until Internet, in which communication has been altered and disembedded of from social relations. What connections and structurations can we find between technological inventions in the sphere of communication, the institutions that developed from their potential and the social, economic, and political conditions that are their context? Do any discernible trends exist regarding the implications for communication and its involvement in technology, the media and the economy? Along this path, what meanings have been established for communication?
Description
Keywords
Processo de tecnologização e mediatização da comunicação Comunicação substantiva Comunicação formal Propaganda Process of mediatization and technologization of communication Substantive meaning of communication Formal meaning of communication
Citation
Garcia, J.L. & Subtil, F. (2021, jan-jul). O processo de tecnologização e mediatização da comunicação e a sua dialéctica negativa. NORUS - Novos Rumos Sociológicos. 9(15),90-144. https://doi.org/10.15210/norus.v9i15.21670
Publisher
Instituto de Filosofia, Sociologia e Política