Repository logo
 
Publication

Analysing destination image from a consumer behaviour perspective

2018-09-18Journal article Open access
Simple item page
dc.contributor.authorBaptista, Nuno
dc.contributor.authorMatos, Nelson
dc.date.accessioned2023-01-26T14:54:04Z
dc.date.available2023-01-26T14:54:04Z
dc.date.issued2018-09-18
dc.description.abstractTrough a narrative literature review, this article frames the evolution of destination image within the evolution of destination branding. Main theories used, methodologies, relevant findings and implications to marketing practice are identified. Four relevant conclusions are extracted: first, recent studies of destination image research tend to adopt a joint cognitive- affective approach in an attempt to capture destination image in a more effective way; second, the dimensions of destination image (overall image, affective image and cognitive image) affect consumer satisfaction and consumer loyalty differently; third, the current academic perspective on destination branding is mostly based on the notion that destination image is not susceptible of being easily changed by marketing efforts. Finally, residents, as privileged interpreters of place image should be called to participate in branding efforts.en
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBaptista, N. & Matos, N. (2018). Analysing destination image from a consumer behaviour perspective. Journal of Spatial and Organizational Dynamic, 6(3), 226-236.pt_PT
dc.identifier.issn2183-1912
dc.identifier.urihttp://hdl.handle.net/10400.21/15398
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherCinTurs - Research Centre for Tourism, Sustainavility and Well-Beingpt_PT
dc.relation.publisherversionhttps://www.jsod-cieo.net/journal/index.php/jsod/article/view/149pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectPlace brandingen
dc.subjectDestination brandingen
dc.subjectDestination imageen
dc.subjectPlace imageen
dc.subjectLiterature reviewen
dc.titleAnalysing destination image from a consumer behaviour perspectiveen
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceFaro, University of Algarve, Portugalpt_PT
oaire.citation.endPage236pt_PT
oaire.citation.startPage226pt_PT
oaire.citation.titleJournal of Spatial and Organizational Dynamicpt_PT
oaire.citation.volume6pt_PT
person.familyNameBaptista
person.givenNameNuno
person.identifier.ciencia-idAD1D-892D-7353
person.identifier.orcid0000-0001-7130-0543
person.identifier.scopus-author-id57200392594
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication898aafa8-bdee-4d3a-8824-9cad73209814
relation.isAuthorOfPublication.latestForDiscovery898aafa8-bdee-4d3a-8824-9cad73209814

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
ANALYSING_DESTINATION_IMAGE_FROM_A_CONSUMER_BEHAVIOUR_PERSPECTIVE.pdf
Size:
117.36 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

ESCS - Artigos