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Authors
Advisor(s)
Abstract(s)
As preocupações com a alimentação e nutrição fazem parte da realidade dos dias de hoje, existindo uma cada vez maior atenção por parte do público em relação às características nutricionais dos alimentos que escolhem e consomem. A abordagem focada nos nutrientes é reducionista e dificulta a compreensão do consumidor sobre a melhor forma de avaliar a sua ingestão alimentar. No entanto, esta continua a ser a prática que prevalece em todos os contextos, quer na indústria alimentar, na restauração, na publicidade e nos supermercados. O objetivo deste trabalho foi desenvolver uma abordagem disruptiva de aplicação das recomendações alimentares veiculadas pela Roda dos Alimentos. Com base neste guia foi desenvolvida uma infografia a partir dos valores de referência médios para os adultos. A disponibilização desta informação nas ementas, menus, receitas, entre outros, assim como nos produtos alimentares permitiria facilitar a consciencialização da quantidade consumida em relação às porções diárias, assim como melhorar a perceção do que é uma porção para os vários tipos de alimentos, e de como o conjunto das diferentes refeições e produtos alimentares permitem atingir as recomendações alimentares e nutricionais.
ABSTRACT - Consumer awareness about food and nutrition has increased in the last years, drawing attention to the nutritional properties of foods, namely their content in sugar, fat, calories, and salt. The nutrient-focused approach is reductionist, and moreover, it is difficult for consumers to understand the best way to assess their food intake. However, in all contexts, this remains the methodology that prevails (food industry, restaurants, advertising, and supermarkets). The objective of this work was to develop a disruptive approach to the application of food recommendations conveyed by the Portuguese Food Guide. Using this guide, an infographic was developed based on the average reference values for adults. The availability of this information in menus, recipes, among others, as well as in food products would allow the awareness of the amount of food consumed in relation to the daily portions, as well as improving the perception of what is a portion, considering the various types of food and how different meals contribute to the daily recommendations.
ABSTRACT - Consumer awareness about food and nutrition has increased in the last years, drawing attention to the nutritional properties of foods, namely their content in sugar, fat, calories, and salt. The nutrient-focused approach is reductionist, and moreover, it is difficult for consumers to understand the best way to assess their food intake. However, in all contexts, this remains the methodology that prevails (food industry, restaurants, advertising, and supermarkets). The objective of this work was to develop a disruptive approach to the application of food recommendations conveyed by the Portuguese Food Guide. Using this guide, an infographic was developed based on the average reference values for adults. The availability of this information in menus, recipes, among others, as well as in food products would allow the awareness of the amount of food consumed in relation to the daily portions, as well as improving the perception of what is a portion, considering the various types of food and how different meals contribute to the daily recommendations.
Description
Keywords
Dieta alimentar Porção alimentar Recomendação alimentar Roda dos alimentos Diet Food portion Food recommendation Food guide
Citation
Viegas C, Rocha A. Menos nutrientes e mais alimentos: proposta de abordagem para escolhas conscientes. Acta Port Nutr. 2020;(23):70-5.
Publisher
Associação Portuguesa de Nutrição