A carregar...
Publicação
Corporate social responsibility and corporate reputation in SMEs of the construction sector
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 294.08 KB | Adobe PDF |
Orientador(es)
Resumo(s)
SMEs in the construction sector are immersed in an industry that can be volatile and controversial. Therefore, taking care of the perceptions and what is said about them in this sector is increasingly relevant. For this, it is necessary to implement Corporate Social Responsibility (CSR) actions, which is essential. The objective of this research was to determine the CSR strategies that build corporate reputation for the SME's of the construction sector. Also, the case method with a qualitative approach, being the purposive sampling the one used for this research, that is, a non-probabilistic sampling was used and the data collection was given through written interviews to eight respondents belonging to different stakeholders, including managers, employees, suppliers and customers of two SMEs in the construction sector, one of which is located in Mexico and the other in Bulgaria. This chapter determined seven integral CSR Strategies that impact on the Corporate Reputation,. Additionally, future research opportunities are discussed.
Descrição
Palavras-chave
Corporate social responsibility Corporate reputation SMEs Construction sector
Contexto Educativo
Citação
Cabrera-Gala, R. & Miranda, S. L. (2026). Corporate Social Responsibility and Corporate Reputation in SMEs of the Construction Sector. In M. Petrova (Ed.), Reshaping Socially Responsible Business Practices in Small and Medium Enterprises (pp. 1-34). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-3805-7.ch001
Editora
IGI Global Scientific Publishing