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Corporate social responsibility and corporate reputation in SMEs of the construction sector

2026-01Capítulo de livro Acesso restrito
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datacite.subject.fosCiências Sociais::Ciências da Comunicação
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
dc.contributor.authorCabrera-Gala, Ramsés
dc.contributor.authorLopes Miranda, Sandra Marisa
dc.date.accessioned2026-01-28T15:53:25Z
dc.date.available2026-01-28T15:53:25Z
dc.date.issued2026-01
dc.description.abstractSMEs in the construction sector are immersed in an industry that can be volatile and controversial. Therefore, taking care of the perceptions and what is said about them in this sector is increasingly relevant. For this, it is necessary to implement Corporate Social Responsibility (CSR) actions, which is essential. The objective of this research was to determine the CSR strategies that build corporate reputation for the SME's of the construction sector. Also, the case method with a qualitative approach, being the purposive sampling the one used for this research, that is, a non-probabilistic sampling was used and the data collection was given through written interviews to eight respondents belonging to different stakeholders, including managers, employees, suppliers and customers of two SMEs in the construction sector, one of which is located in Mexico and the other in Bulgaria. This chapter determined seven integral CSR Strategies that impact on the Corporate Reputation,. Additionally, future research opportunities are discussed.eng
dc.identifier.citationCabrera-Gala, R. & Miranda, S. L. (2026). Corporate Social Responsibility and Corporate Reputation in SMEs of the Construction Sector. In M. Petrova (Ed.), Reshaping Socially Responsible Business Practices in Small and Medium Enterprises (pp. 1-34). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-3805-7.ch001
dc.identifier.doi10.4018/979-8-3373-3805-7.ch001
dc.identifier.isbn9798337338057
dc.identifier.urihttp://hdl.handle.net/10400.21/22607
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Global Scientific Publishing
dc.relation.hasversionhttps://www.igi-global.com/gateway/chapter/400711#pnlRecommendationForm
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCorporate social responsibility
dc.subjectCorporate reputation
dc.subjectSMEs
dc.subjectConstruction sector
dc.titleCorporate social responsibility and corporate reputation in SMEs of the construction sectoreng
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage34
oaire.citation.startPage1
oaire.citation.titleReshaping Socially Responsible Business Practices in Small and Medium Enterprises
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameCabrera-Gala
person.familyNameLopes Miranda
person.givenNameRamsés
person.givenNameSandra Marisa
person.identifier.ciencia-id681E-05F5-C887
person.identifier.orcid0000-0003-3942-8808
person.identifier.orcid0000-0002-5544-5942
relation.isAuthorOfPublicationdbe07372-31cf-4c1a-b7f1-700c46a3adbf
relation.isAuthorOfPublication9d1851ad-50f7-4c1d-8ccf-cafb9c5a9aba
relation.isAuthorOfPublication.latestForDiscoverydbe07372-31cf-4c1a-b7f1-700c46a3adbf

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