Beyond the like button: how European Public health institutions use social media in 2024?

Brito, Duarte Vital; Garcia, Andreia

http://hdl.handle.net/10400.21/17947

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Authors

Brito, Duarte Vital

Garcia, Andreia

Abstract(s)

In 2024, 62% of world’s population actively use social media (SM), with people aged 16 to 64 spending an average of 2 hours and 23 minutes daily across 6,7 SM platforms - most people use Facebook but spend more time on TikTok. While these platforms are essential for disseminating public health information, this study aims to explore their use by public health institutions in European countries.

Description

Abstract publicado na The European Journal of Public Health, 34(supplement -3), de 2024

Keywords

Communication Health Public health Social media

URI

http://hdl.handle.net/10400.21/17947

Citation

Brito, D. V. & Garcia, A. (2024, nov, 13-157). Beyond the like button: How European Public health institutions use social media in 2024?. Poster presented at 17th European Public Health Conference 2024, Lisbon Congress Center (CCL), Lisbon, Portugal.