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Authors
Advisor(s)
Abstract(s)
Este artigo apresenta-nos, por um lado, as intenções dos editores com este número temático, por
outro, uma introdução aos textos aqui publicados.
No que concerne ao primeiro intento, os editores pretendem, acima de tudo, estimular o debate
em torno da publicidade, refletindo sobre a sua capacidade de adaptação aos desafios societais e
tecnológicos, sem esquecer as tendências que o discurso publicitário anuncia ou incorpora.
Quanto ao segundo, os editores do dossier “Publicidade: novos formatos, novos conteúdos”
apresentam os vários contributos de investigadores que procuram espelhar a contemporaneidade
através da publicidade, revelando que esta se continua a afirmar enquanto discurso e enquanto
técnica no ecossistema comunicacional.
ABSTRACT: This article presents the editors’ intentions with this thematic number. Furthermore, it is an introduction to the texts published here. Regarding the first goal, the editors have the intention of stimulating the debate around advertising. They highlight its capacity of adaptation to the societal and technological challenges, but also the tendencies which the advertising speech incorporates. Concerning the second point, the editors present the various contributions of researchers who wantto mirror the contemporaneity through advertising. It reveals that it continues to assert itself as speech and as technique on the communicational ecosystem.
ABSTRACT: This article presents the editors’ intentions with this thematic number. Furthermore, it is an introduction to the texts published here. Regarding the first goal, the editors have the intention of stimulating the debate around advertising. They highlight its capacity of adaptation to the societal and technological challenges, but also the tendencies which the advertising speech incorporates. Concerning the second point, the editors present the various contributions of researchers who wantto mirror the contemporaneity through advertising. It reveals that it continues to assert itself as speech and as technique on the communicational ecosystem.
Description
Keywords
Publicidade Conteúdos Formatos Tendências Advertising Content Formats Trends
Citation
Veríssimo, J., & Balonas, S. (2022). Publicidade: novos formatos, novos conteúdos. Comunicação Pública, 17(32). https://doi.org/10.34629/cpublica.505
Publisher
Escola Superior de Comunicação Social