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Plano de negócios para o desenvolvimento de um alojamento local no Alentejo
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A realização deste plano de negócios, visa estudar a viabilidade e as estratégias para a criação de um alojamento local sustentável no Alentejo, em Portugal. A região do Alentejo, conhecida pela sua beleza natural e património cultural, tornou-se num local de atração turística. No entanto, o desenvolvimento turístico sem preocupações pela sustentabilidade pode resultar em impactos negativos no ambiente e na comunidade local. Neste contexto, o alojamento local surge como uma oportunidade para promover práticas sustentáveis no setor turístico. A elaboração deste plano de negócios, visa criar um alojamento sustentável com a utilização de energias renováveis, gestão eficiente de recursos, a redução de resíduos e a promoção da cultura local. Além disso, analisa-se a forma como estas práticas podem ser implementadas e comunicadas aos hóspedes, promovendo a consciência ambiental e o turismo responsável. Com base numa revisão da literatura e em estudos de caso relevantes, são propostas estratégias específicas para a criação e gestão de um alojamento local sustentável no Alentejo. Estas estratégias abrangem desde a conceção do espaço físico até às políticas de operação e marketing. Por fim, são discutidos os potenciais benefícios económicos, ambientais e sociais desta abordagem, tanto para os proprietários do alojamento como para a comunidade local e o ambiente. Com base no plano de negócios desenvolvido neste trabalho, conclui-se que o negócio é viável nas dimensões, social, económica e financeira, exigindo um investimento inicial de 152.054€. O negócio foi avaliado por um horizonte temporal de dez anos, com um Valor Atual Líquido de 19.662,19€ e um Taxa Interna de Rendibilidade de 11%. O período de retorno do investimento estimado é de 9 anos e 1 mês, os três indicadores demonstram a sustentabilidade económica do negócio.
The purpose of this business plan is to study the feasibility and strategies for creating a sustainable local accommodation in Alentejo, in Portugal. The Alentejo region, known for its natural beauty and cultural heritage, has become a tourist attraction. However, tourism development without concern for sustainability can result in negative impacts on the environment and the local community. In this context, local accommodation presents an opportunity to promote sustainable practices within the tourism sector. This business plan aims to create sustainable accommodation by using renewable energy, efficient resource management, waste reduction, and the promotion of local culture. Furthermore, it analyzes how these practices can be implemented and communicated to guests, fostering environmental awareness and responsible tourism. Based on a literature review and relevant case studies, specific strategies are proposed for the creation and management of sustainable local accommodation in Alentejo. These strategies cover everything from the design of the physical space to operational and marketing policies. Finally, the potential economic, environmental, and social benefits of this approach are discussed, both for the accommodation owners and for the local community and environment. Based on the business plan developed in this work, it is concluded that the project is viable from social, economic and financial perspectives, requiring an initial investment of 152.054€. The business was evaluated over a ten-year time horizon, with a Net Present Value (NPV) of 19.662,19€ and an Internal Rate of Return (IRR) of 11%. The estimated payback period for the investment is 9 years and 1 month, all three indicators demonstrate the economic sustainability of the business.
The purpose of this business plan is to study the feasibility and strategies for creating a sustainable local accommodation in Alentejo, in Portugal. The Alentejo region, known for its natural beauty and cultural heritage, has become a tourist attraction. However, tourism development without concern for sustainability can result in negative impacts on the environment and the local community. In this context, local accommodation presents an opportunity to promote sustainable practices within the tourism sector. This business plan aims to create sustainable accommodation by using renewable energy, efficient resource management, waste reduction, and the promotion of local culture. Furthermore, it analyzes how these practices can be implemented and communicated to guests, fostering environmental awareness and responsible tourism. Based on a literature review and relevant case studies, specific strategies are proposed for the creation and management of sustainable local accommodation in Alentejo. These strategies cover everything from the design of the physical space to operational and marketing policies. Finally, the potential economic, environmental, and social benefits of this approach are discussed, both for the accommodation owners and for the local community and environment. Based on the business plan developed in this work, it is concluded that the project is viable from social, economic and financial perspectives, requiring an initial investment of 152.054€. The business was evaluated over a ten-year time horizon, with a Net Present Value (NPV) of 19.662,19€ and an Internal Rate of Return (IRR) of 11%. The estimated payback period for the investment is 9 years and 1 month, all three indicators demonstrate the economic sustainability of the business.
Descrição
Palavras-chave
Plano de negócios Alojamento local Sustentabilidade Comunidade local Business plan Local accommodation Sustainability Local community