| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 986.25 KB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
As manifestações públicas de cultura popular têm sido abordadas por diferentes áreas
do conhecimento (antropologia, sociologia, história, etnografia e outras), mas as
ciências da comunicação têm-lhes dado relativamente menos atenção. Do estudo de
festas populares, sobretudo na investigação literária da sua matriz religiosa, passamos à
investigação e à análise dos processos comunicacionais destas manifestações. O
encontro com uma nova área das ciências da comunicação, a folkcomunicação, foi
decisivo para a opção por paradigmas e instrumentos de análise que nos têm apoiado na
investigação em curso sobre comunicação popular. Este texto tem como principal
objectivo apresentar a origem e a evolução desta teoria comunicacional,
Folkcomunicação, teoria inspirada na Escola de Chicago. Trata-se de um artigo
teórico/conceptual, resultado de pesquisa bibliográfica e análise do Estado da Arte em
relação à cultura popular e à folkcomunicação.
Public demonstrations of popular culture have been addressed by different fields of knowledge (anthropology, sociology, history, ethnography and others), but communication sciences seldom reflect upon them. From the study of popular festivals, especially in literary research of its religious matrix, we have researched communication processes of these events. The encounter with a new area of science communication, folkcommunication, was decisive in the choice of paradigms and analysis tools that have supported us in the ongoing research into popular communication. The purpose of this paper is to present the rationale and evolution of this communication theory, Folkcommunication, inspired by the Chicago School of Commmunication. This article deals with the theoretical framework, outcome of the bibliographical research and of the State of the Art in relation to popular culture and folkcommunication.
Public demonstrations of popular culture have been addressed by different fields of knowledge (anthropology, sociology, history, ethnography and others), but communication sciences seldom reflect upon them. From the study of popular festivals, especially in literary research of its religious matrix, we have researched communication processes of these events. The encounter with a new area of science communication, folkcommunication, was decisive in the choice of paradigms and analysis tools that have supported us in the ongoing research into popular communication. The purpose of this paper is to present the rationale and evolution of this communication theory, Folkcommunication, inspired by the Chicago School of Commmunication. This article deals with the theoretical framework, outcome of the bibliographical research and of the State of the Art in relation to popular culture and folkcommunication.
Description
Keywords
Cultura Religiões Comunicação Folkcomunicação Internet Culture Religions Communication
Citation
Justino, Lucília José (2013) “Da Comunicação Popular”, Revista Internacional de Folkcomunicação, vol.11 nº 24, pp.10-28
Publisher
Agência de Jornalismo da Universidade Estadual de Ponta Grossa