| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.66 MB | Microsoft Word XML |
Authors
Advisor(s)
Abstract(s)
Nos últimos anos, o empreendedorismo tem-se revelado um fenómeno global, que promove mudanças significativas nas relações laborais, na sociedade industrial, nos meios de produção e sobretudo no mercado de trabalho. Neste contexto, podemos observar um ambiente cada vez mais favorável ao empreendedor, com o aparecimento de programas de crédito por parte dos governos, difusão de incubadoras e muita investigação e informação disponível sobre o tema. Para além disso, inúmeros estudos revelam que o empreendedorismo é um elemento imprescindível para o crescimento das empresas e da economia, constituindo um agente fundamental para o desenvolvimento do país.
De entre as ferramentas que o empreendedor dispõe para a execução do seu projeto, o plano de negócios constitui um passo fundamental. Este documento contempla todo o planeamento, a análise dos recursos humanos, tecnológicos e financeiros, realiza ainda a observação dos principais pontos do projeto, identifica as oportunidades e procura antecipar as possíveis dificuldades, de forma a permitir que a empresa cresça e se mantenha no mercado.
Neste contexto, este estudo consiste na elaboração de um plano de negócios para estruturar uma empresa de distribuição e comercialização de medicamentos e materiais gastáveis na Província de Luanda, Angola, com o intuito de verificar a viabilidade económico-financeira da empresa. A partir do estudo de mercado realizado, observou-se que os indicadores económicos e financeiros da empresa são amplamente satisfatórios, e que ainda a empresa terá como vantagem inicial a baixa concorrência neste setor.
Para além disso, este plano irá atuar ainda como uma ferramenta de controle para as ações de implementação e funcionamento da empresa e servir também como uma fonte de consulta e aprendizado para aquelas pessoas interessadas em conhecer um pouco de empreendedorismo ou que queiram iniciar um novo negócio.
In recent years, entrepreneurship has proved to be a global phenomenon, which promotes significant changes in labor relations, in industrial society, in the means of production and, above all, in the labor market. In this context, we can increasingly observe the existence of a good environment for entrepreneurs, with the appearance of credit programs by governments, diffusion of incubators and a lot of research and information available on the subject. Furthermore, numerous studies reveal that entrepreneurship is an essential element for the growth of companies and the economy, thus constituting a fundamental agent for the country's development. Among the tools that the entrepreneur has to execute his project, the business plan is a fundamental step. This document covers all the planning, the analysis of human, technological and financial resources, it also observes the main points of the project, identifies opportunities and seeks to anticipate possible difficulties, in order to allow the company to grow and remain in the market. In this context, this study consists in the elaboration of a business plan to structure a company for the distribution and commercialization of medicines and expendable materials in the Province of Luanda, Angola, in order to verify the economic and financial viability of the company. From the market study carried out, it was observed that the company's economic and financial indicators are largely satisfactory, and that the company will still have as an initial advantage the low competition in this sector. In addition, this plan will also act as a control tool for the company's implementation and operation actions and will serve as a source of consultation and learning for those people interested in knowing a little bit of entrepreneurship or who want to start a new business.
In recent years, entrepreneurship has proved to be a global phenomenon, which promotes significant changes in labor relations, in industrial society, in the means of production and, above all, in the labor market. In this context, we can increasingly observe the existence of a good environment for entrepreneurs, with the appearance of credit programs by governments, diffusion of incubators and a lot of research and information available on the subject. Furthermore, numerous studies reveal that entrepreneurship is an essential element for the growth of companies and the economy, thus constituting a fundamental agent for the country's development. Among the tools that the entrepreneur has to execute his project, the business plan is a fundamental step. This document covers all the planning, the analysis of human, technological and financial resources, it also observes the main points of the project, identifies opportunities and seeks to anticipate possible difficulties, in order to allow the company to grow and remain in the market. In this context, this study consists in the elaboration of a business plan to structure a company for the distribution and commercialization of medicines and expendable materials in the Province of Luanda, Angola, in order to verify the economic and financial viability of the company. From the market study carried out, it was observed that the company's economic and financial indicators are largely satisfactory, and that the company will still have as an initial advantage the low competition in this sector. In addition, this plan will also act as a control tool for the company's implementation and operation actions and will serve as a source of consultation and learning for those people interested in knowing a little bit of entrepreneurship or who want to start a new business.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Empreendedorismo Farma Solutions Plano de negócios Setor de medicamentos Angola Entrepreneurship Business plan Medicine sector
Citation
Nascimento, J. M. (2022) Plano de negócios da Farma Solutions - distribuidora de medicamentos e dispositivos médicos em Luanda. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/15443