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Internal communication in pharmaceutical companies: a case study of Portuguese companies during the pandemic of COVID-19
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Autores
Orientador(es)
Resumo(s)
While companies across different sectors in the Western world
have increasingly begun to value their employees’ roles, this
practice is not yet universal in our globalized economy. This
research examines how the COVID-19 pandemic influenced
employee communication practices within pharmaceutical
companies operating in Portugal. Through a survey of
communication managers, our findings reveal that these
companies not only shifted to online communication channels
during the pandemic but continue to maintain these digital
platforms as primary communication tools.
Descrição
Palavras-chave
Employee communication Health communication COVID- 19 Pharmaceutical industry
Contexto Educativo
Citação
Garcia, A. (2025). Internal communication in pharmaceutical companies: A case study of portuguese companies during the pandemic of COVID-19. Communication & Society. https://doi.org/10.15581/003.38.1.002
Editora
Universidad de Navarra