The Importance of a Digital Strategy: The International Conference on Corporate Social Responsibility as a Case Study

Silva, Joana; Rijo, Cátia; Martins, Nuno

http://hdl.handle.net/10400.21/14826

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
978-3-030-61671-7.jpg		4.98 KB	JPEG	Download

Send Feedback

Authors

Silva, Joana

Rijo, Cátia

Martins, Nuno

Abstract(s)

This paper aims to address the issue of creating a brand and the strategy for the implementation in the digital environment. This investigation aims to understand the evolution of design and its adaptation to the digital era, making it possible to substantiate the importance and the contribution of digital design in the graphic design field. As a case study, we present the development of the graphic brand and respective communication on digital social media, for the International Conference on Corporate Social Responsibility. The presented work is part of the study that is being developed to obtain the master’s degree in digital design, within the scope of the curricular internship at designlab4u.