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Advisor(s)
Abstract(s)
This study intends to understand how television news strategy becomes the major source of the channels incomes, through advertising. The study was divided in two parts: one where we intend to characterise the advertising and another to show the economic model supported in the advertising investment. The main results show us that there exists a clear logic of subordination of the prime-time television programs to the commercial strategies and in special to the news services. These news services have a commercial logic in the Portuguese television. They have a high length, between 60 to 90 minutes, and a high rating. Because of this high rating the news services have three advertising blocks associated to them. These three blocks have a high profit with a high percentage of the revenue in prime-time that contributes significantly to the economic model of the television broadcasters.
Description
Keywords
Values of news Television news Advertising News services Prime-time
Pedagogical Context
Citation
Pereira, F.C., & Veríssimo, J. (2007, jun, 29-30). The values of news: advertising and television news. Paper presented at 6th ICORIA - International Conference on Research in Advertising, Escola Superior de Comunicação Social, Lisboa, Portugal.
Publisher
ICORIA-International Conference on Research in Advertising
EAA-European Advertising Academy
Polythecnic Institute of Lisbon - Escola Superior de Comunicação Social
EAA-European Advertising Academy
Polythecnic Institute of Lisbon - Escola Superior de Comunicação Social