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Autores
Verissimo, Jorge
Orientador(es)
Resumo(s)
This study intends to understand how television news strategy becomes the major source of the channels incomes, through advertising. The study was divided in two parts: one where we intend to characterise the advertising and another to show the economic model supported in the advertising investment. The main results show us that there exists a clear logic of subordination of the prime-time television programs to the commercial strategies and in special to the news services. These news services have a commercial logic in the Portuguese television. They have a high length, between 60 to 90 minutes, and a high rating. Because of this high rating the news services have three advertising blocks associated to them. These three blocks have a high profit with a high percentage of the revenue in prime-time that contributes significantly to the economic model of the television broadcasters.
Descrição
Palavras-chave
Values of news Television news Advertising News services Prime-time
Contexto Educativo
Citação
Pereira, F.C., & Veríssimo, J. (2007, jun, 29-30). The values of news: advertising and television news. Paper presented at 6th ICORIA - International Conference on Research in Advertising, Escola Superior de Comunicação Social, Lisboa, Portugal.
Editora
ICORIA-International Conference on Research in Advertising
EAA-European Advertising Academy
Polythecnic Institute of Lisbon - Escola Superior de Comunicação Social
EAA-European Advertising Academy
Polythecnic Institute of Lisbon - Escola Superior de Comunicação Social