Logo do repositório
 
Publicação

The values of news: advertising and television news

2007-06-29Documento de conferência Acesso aberto
Ver registo simples
dc.contributor.authorPereira, Francisco José Costa
dc.contributor.authorVerissimo, Jorge
dc.date.accessioned2021-02-04T15:46:36Z
dc.date.available2021-02-04T15:46:36Z
dc.date.issued2007-06-29
dc.description.abstractThis study intends to understand how television news strategy becomes the major source of the channels incomes, through advertising. The study was divided in two parts: one where we intend to characterise the advertising and another to show the economic model supported in the advertising investment. The main results show us that there exists a clear logic of subordination of the prime-time television programs to the commercial strategies and in special to the news services. These news services have a commercial logic in the Portuguese television. They have a high length, between 60 to 90 minutes, and a high rating. Because of this high rating the news services have three advertising blocks associated to them. These three blocks have a high profit with a high percentage of the revenue in prime-time that contributes significantly to the economic model of the television broadcasters.en
dc.description.versionN/Apt_PT
dc.identifier.citationPereira, F.C., & Veríssimo, J. (2007, jun, 29-30). The values of news: advertising and television news. Paper presented at 6th ICORIA - International Conference on Research in Advertising, Escola Superior de Comunicação Social, Lisboa, Portugal.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/12785
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherICORIA-International Conference on Research in Advertisingpt_PT
dc.publisherEAA-European Advertising Academypt_PT
dc.publisherPolythecnic Institute of Lisbon - Escola Superior de Comunicação Socialpt_PT
dc.relation.publisherversionhttp://www.europeanadvertisingacademy.org/conference2007/pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectValues of newsen
dc.subjectTelevision newsen
dc.subjectAdvertisingen
dc.subjectNews servicesen
dc.subjectPrime-timeen
dc.titleThe values of news: advertising and television newsen
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceLisboa, Escola Superior de Comunicação Social, IPLpt_PT
oaire.citation.title6th ICORIA - International Conference on Research in Advertisingpt_PT
person.familyNameVerissimo
person.givenNameJorge
person.identifier.orcid0000-0001-8045-4114
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication51cef9af-7b23-4dfc-8fb9-a8ea352f7d40
relation.isAuthorOfPublication.latestForDiscovery51cef9af-7b23-4dfc-8fb9-a8ea352f7d40

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
16.2-ADVERTISING-TV-NEWS-Pereira e Verissimo_6th ICORIA.pdf
Tamanho:
260.71 KB
Formato:
Adobe Portable Document Format
Ver/Abrir

Coleções

ESCS - Comunicações