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Orientador(es)
Resumo(s)
The growing centrality of social media platforms in modern daily life, extending to countless
spheres of daily life and, consequently, also to political and party communication, has reshaped
how candidates interact with citizens and how citizens experience political campaigns. Platforms
like Instagram have become arenas where visibility, affect, and performance intersect with
attention metrics, thus reconfiguring the logics of political communication. In presidential
elections, given their one-person nature, candidates not only disseminate political messages
but also compete for symbolic proximity, authenticity, and engagement, navigating algorithmic
environments that privilege visual narrative and interaction cues.
Descrição
Palavras-chave
Social media platforms Social Media Engagement Behavior Instagram
Contexto Educativo
Citação
Duarte, A., Oliveira, H. & Leandro, A. (2026). From Information to Participation: Social Media Engagement Strategies in 2026 Portuguese Presidential Race. In Sánchez (Ed.), Classical Legacy and Contemporary Challenges: A Multidisciplinary Approach to Education, Communication, and Law. (pp. 379-397) Grupo Compás, Guayaquil.