Publicação
From Information to Participation: Social Media Engagement Strategies
| datacite.subject.fos | Ciências Sociais::Ciências da Comunicação | |
| datacite.subject.sdg | 04:Educação de Qualidade | |
| dc.contributor.author | Oliveira, Hadassa | |
| dc.contributor.author | Duarte, Alexandre | |
| dc.contributor.author | Leandro, Alexandra | |
| dc.contributor.editor | Editorial Compás | |
| dc.date.accessioned | 2026-07-13T10:42:24Z | |
| dc.date.available | 2026-07-13T10:42:24Z | |
| dc.date.issued | 2026-03 | |
| dc.description.abstract | The growing centrality of social media platforms in modern daily life, extending to countless spheres of daily life and, consequently, also to political and party communication, has reshaped how candidates interact with citizens and how citizens experience political campaigns. Platforms like Instagram have become arenas where visibility, affect, and performance intersect with attention metrics, thus reconfiguring the logics of political communication. In presidential elections, given their one-person nature, candidates not only disseminate political messages but also compete for symbolic proximity, authenticity, and engagement, navigating algorithmic environments that privilege visual narrative and interaction cues. | eng |
| dc.identifier.citation | Duarte, A., Oliveira, H. & Leandro, A. (2026). From Information to Participation: Social Media Engagement Strategies in 2026 Portuguese Presidential Race. In Sánchez (Ed.), Classical Legacy and Contemporary Challenges: A Multidisciplinary Approach to Education, Communication, and Law. (pp. 379-397) Grupo Compás, Guayaquil. | |
| dc.identifier.issn | 978-9942-53-150-6 | |
| dc.identifier.uri | http://hdl.handle.net/10400.21/22979 | |
| dc.language.iso | eng | |
| dc.peerreviewed | n/a | |
| dc.publisher | Editorial Compás | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | Social media platforms | |
| dc.subject | Social Media Engagement Behavior | |
| dc.subject | ||
| dc.title | From Information to Participation: Social Media Engagement Strategies | por |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 297 | |
| oaire.citation.startPage | 379 | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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