Loading...
4 results
Search Results
Now showing 1 - 4 of 4
- Profiling European consumers that engage in boycottingPublication . Mata, F.; Baptista, Nuno; Dos Santos, Maria José Palma Lampreia; Jesus Silva, NatachaBoycott involves abstention from buying specific products or brands for political, ethical, or ecological reasons. Boycott is usually framed as an expression of political consumerism and has been on the rise. Companies that suffer a boycott may endure severe consequences including long-term damaged brand image and harmed reputation. However, there is still an incomplete picture of the socio-political and demographic profile of boycotters. Most characterizations of political consumers are based on research that combines boycotters and buycotters under a single construct of political consumers, and yet these consumers are driven by different motivations. The objective of this exploratory study is to provide a general characterization of European political consumers that engage in boycotting. The data used was collected between the 25th of May, 2022 and the18th of September, 2022, and was retrieved from the 10th edition (2022) of the European Social Survey. The study employs binary logistic regression to assess the association between boycotting and various potential factors listed in extant literature. Results indicate that boycotting behaviour is affected by age and other life-cycle variables, gender, education, institutional trust, the degree of satisfaction with the political system and the government, the level of trust in information and communication technology, reported self-happiness and self-general health perceptions. In general, the parameters of the models suggest that European consumers that engage in boycotting behaviour tend to be female, young, well-educated, trust on national political institutions and make intensive use of digital media. The conclusions of the empirical study are discussed and interpreted in light of current theories of consumer behaviour that highlight the post-modern, fragmented and globalized characteristics of current western societies. The results of this study enrich the literature on consumer boycotts and confirm the predicting power of various socio-demographic, psychological and attitudinal variables. Avenues for future research are identified together with consideration of the study limitations.
- Attitudes towards consumption: the development of an operational scalePublication . Baptista, Nuno; Dos Santos, Maria José Palma Lampreia; Mata, F.; Jesus Silva, Natacha; Matos, NelsonThe western economic development, which allowed the consumer to have access to goods and services in an easy and accessible way, brought the attention of the academia and practitioners for the current mass consumption society and consumption’s role in generating happiness among consumers. However, contradictory to the contemporary way of life, some consumers have established a different current, in which anti-consumption is seen as a way to also achieve well-being, while contributing to the sustainability of the planet. The discontented consumer and the consequent upraising of the activist consumer means that the negative consumers’ attitudes towards consumption and the corporate world need to be addressed. The concept of consumerism comprises the activities of governments, business, and independent organizations to protect and promote consumers’ rights. This rather different approaches from the consumers to the market offer requires better understanding, due to the impacts on marketing practitioner’s policies and actions. (…)
- Exploring the relationship between anti-consumption and consumerismPublication . Baptista, Nuno; Dos Santos, Maria José Palma Lampreia; Mata, F.; Jesus Silva, Natacha; Matos, NelsonThe present article theoretically discusses the relationship between anti-consumption and consumerism. The article starts with a general review of the most critical aspects of both concepts and concludes with a conceptual discussion of the link and interrelationships between the two. This includes a review on anti-consumption manifestations and the related concepts of brand avoidance, politically motivated brand rejection, resistance to consumption, the link between anti-consumption and self-identity and a discussion of involuntary anti-consumption. The article then moves to analyze consumerism, including its relationships with the marketing concept, political consumerism, ethical consumerism and how the concept of consumerism has been framed within the mainstream theories of consumers’ role in free market systems. [...]
- Profiling European consumers that engage in boycottingPublication . Mata, F.; Baptista, Nuno; Dos Santos, Maria José Palma Lampreia; Jesus Silva, NatachaBoycott involves abstention from buying specific products or brands for political, ethical, or ecological reasons. Boycott is usually framed as an expression of political consumerism and has been on the rise. Companies that suffer a boycott may endure severe consequences including long-term damaged brand image and harmed reputation. However, there is still an incomplete picture of the socio-political and demographic profile of boycotters. Most characterizations of political consumers are based on research that combines boycotters and buycotters under a single construct of political consumers, and yet these consumers are driven by different motivations. The objective of this exploratory study is to provide a general characterization of European political consumers that engage in boycotting. The data used was collected between the 25th of May, 2022 and the18th of September, 2022, and was retrieved from the 10th edition (2022) of the European Social Survey. The study employs binary logistic regression to assess the association between boycotting and various potential factors listed in extant literature. Results indicate that boycotting behaviour is affected by age and other life-cycle variables, gender, education, institutional trust, the degree of satisfaction with the political system and the government, the level of trust in information and communication technology, reported self-happiness and self-general health perceptions. In general, the parameters of the models suggest that European consumers that engage in boycotting behaviour tend to be female, young, well-educated, trust on national political institutions and make intensive use of digital media. The conclusions of the empirical study are discussed and interpreted in light of current theories of consumer behaviour that highlight the post-modern, fragmented and globalized characteristics of current western societies. The results of this study enrich the literature on consumer boycotts and confirm the predicting power of various socio demographic, psychological and attitudinal variables. Avenues for future research are identified together with consideration of the study limitations.