ESCS - Capítulos ou partes de livros
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- From information to participation: social media engagement strategiesPublication . Duarte, Alexandre; Guimarães Oliveira, Hadassa; Leandro, Alexandra; Editorial CompásThe growing centrality of social media platforms in modern daily life, extending to countless spheres of daily life and, consequently, also to political and party communication, has reshaped how candidates interact with citizens and how citizens experience political campaigns. Platforms like Instagram have become arenas where visibility, affect, and performance intersect with attention metrics, thus reconfiguring the logics of political communication. In presidential elections, given their one-person nature, candidates not only disseminate political messages but also compete for symbolic proximity, authenticity, and engagement, navigating algorithmic environments that privilege visual narrative and interaction cues.