Browsing by Issue Date, starting with "2021-03-25"
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- European Parliament and SARS-Cov2 risk communication: some remarksPublication . Ferreira, João; Eiró-Gomes, MafaldaCommunication has always proved to be an important weapon against misinformation and perceived inertia. Nowadays, the role of communication has taken on a new meaning when we consider its importance in the face of the Covid-19 pandemic that we have been facing for the last year and a half. On the other hand, this importance is leveraged when we talk about European institutions that have the decision-making power about the policies adopted in the member states and the funds they have available to fight this monumental adversity. It is the aim of this work to understand and analyze the way in which Portuguese MEPs have communicated with their Portuguese constituents in order to combat the misinformation felt at a complicated time when it is imperative that there is widespread knowledge of the policies that will be adopted and how they deal with the situation being experienced. Thus, we will analyze their action since March 2020, when the Covid-19 pandemic started in Europe, until August of the same year, the end of the first big wave.
- SARS-CoV-2 and the children: some remarks on risk communicationPublication . Casimiro, Inês; Mafalda, Eiró-GomesTo communicate for children usually is not a priority and when there is need to communicate content for children it is usually addressed to their parents, other family members and caregivers. This issue has been highlighted during the first wage of the SARS-CoV-2 pandemic, in 2020. Some countries and their rulers made the news because of communications, such as town halls, directed to children. As a subject that concerns all societies, it is important to communicate the pandemic for the younger public too. In this context, risk communication became even more relevant and some countries have very good examples. However, in Portugal, little was made during march and april 2020 to communicate for children and this is what we intend to develop with this work. Risk communication has been crucial to communicate the pandemic and the precautions we need to have about it, because it allows the spread of selected information to the public, diminishing the damage of the crisis to the organizations and also allowing the stakeholders to keep their confidence and relationship with the organization. This way, the role of Public Relations professionals is to respond to a crisis by analyzing the most ideal time, response priorities, messages and the best channels and media to diffuse them, as well as what are the target audiences. In this work, we answer the question “How was the pandemic caused by the SARS-CoV-2 virus communicated to children between 3 and 12 years old by the governmental organizations and other institutions in Portugal?”, by analyzing information collected during the first wage of the pandemic, between march and june 2020. The data collected was then analyzed using a categorical thematic analysis.
- Communicating the space: a new endeavour for communication professionalsPublication . Brandão, Filipa; Eiró-Gomes, MafaldaWe live in a time undoubtedly marked by science where practically almost all aspects of our life depend on the advances of scientific knowledge. It is through science that we enable the expansion of knowledge and the understanding of the mysteries of the universe. However, the truth is that science does not translate as an industry with visible short term results. It is not perceived as a trendy or sexy subject, being generally understood as something boring. Society's advances, vulnerabilities and uncertainties will continue to require the need for exchange of information and the action of a Public Relations professional must be advanced to communicate constructive and ethical ways of facilitating communication and deliberation between the parties stakeholders and promote trusting relationships between science and society. Communication must be understood as a dialogue, as a negotiation, because only this way it is truly possible to achieve some form of social change. And science - as our shared heritage in society - is influenced by society and public opinion in the same way which, on the other hand, influences countless aspects of our life. Therefore, as citizens, we must seek to understand how important of a role we play in the advances of science and in social and economic progress. Civic involvement in scientific issues can help shape today's life into a better future for tomorrow and communication is the path to follow. We should look at space exploration not just as a mean to expand the reach of mankind, but also as a vital part of the solution to conquer different world challenges. It is now, more than ever, crucial that space activities can move beyond observation to action. The next space run may not be about competition between nations, but about humanity against the clock. This research intends to understand how the space industry is communicated in Portugal by the largest Portuguese scientific institutions as well as assessing whether it is the most effective way in order to fulfill their purpose as agents of public interest thus contributing to a greater literacy and public citizenship towards science - ideally reinforcing the paradigm of public engagement and participation towards it.