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Abstract(s)
We live in a time undoubtedly marked by science where practically almost all aspects of our life depend on the advances of scientific knowledge. It is through science that we enable the expansion of knowledge and the understanding of the mysteries of the universe.
However, the truth is that science does not translate as an industry with visible short term results. It is not perceived as a trendy or sexy subject, being generally understood as something boring. Society's advances, vulnerabilities and uncertainties will continue to require the need for exchange of information and the action of a Public Relations professional must be advanced to communicate constructive and ethical ways of facilitating communication and deliberation between the parties stakeholders and promote trusting relationships between science and society.
Communication must be understood as a dialogue, as a negotiation, because only this way it is truly possible to achieve some form of social change. And science - as our shared heritage in society - is influenced by society and public opinion in the same way which, on the other hand, influences countless aspects of our life. Therefore, as citizens, we must seek to understand how important of a role we play in the advances of science and in social and economic progress. Civic involvement in scientific issues can help shape today's life into a better future for tomorrow and communication is the path to follow. We should look at space exploration not just as a mean to expand the reach of mankind, but also as a vital part of the solution to conquer different world challenges. It is now, more than ever, crucial that space activities can move beyond observation to action. The next space run may not be about competition between nations, but about humanity against the clock.
This research intends to understand how the space industry is communicated in Portugal by the largest Portuguese scientific institutions as well as assessing whether it is the most effective way in order to fulfill their purpose as agents of public interest thus contributing to a greater literacy and public citizenship towards science - ideally reinforcing the paradigm of public engagement and participation towards it.
Description
Keywords
Public communication Science communication Aerospace sector Public relations Comunicação pública Comunicação de ciência Sector aeroespacial Relações públicas
Citation
Brandão, F., & Eiró-Gomes, M. (2021, mar, 25-27). Communicating the space: A new endeavour for communication professionals. Paper presented, Online, at International Academy of Business Disciplines, University of North Florida, Florida, United States of America