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Authors
Advisor(s)
Abstract(s)
To communicate for children usually is not a priority and when there is need to communicate content for children it is usually addressed to their parents, other family members and caregivers. This issue has been highlighted during the first wage of the SARS-CoV-2 pandemic, in 2020. Some countries and their rulers made the news because of communications, such as town halls, directed to children. As a subject that concerns all societies, it is important to communicate the pandemic for the younger public too. In this context, risk communication became even more relevant and some countries have very good examples. However, in Portugal, little was made during march and april 2020 to communicate for children and this is what we intend to develop with this work.
Risk communication has been crucial to communicate the pandemic and the precautions we need to have about it, because it allows the spread of selected information to the public, diminishing the damage of the crisis to the organizations and also allowing the stakeholders to keep their confidence and relationship with the organization. This way, the role of Public Relations professionals is to respond to a crisis by analyzing the most ideal time, response priorities, messages and the best channels and media to diffuse them, as well as what are the target audiences.
In this work, we answer the question “How was the pandemic caused by the SARS-CoV-2 virus communicated to children between 3 and 12 years old by the governmental organizations and other institutions in Portugal?”, by analyzing information collected during the first wage of the pandemic, between march and june 2020. The data collected was then analyzed using a categorical thematic analysis.
Description
Keywords
Public communication Risk commuication Crisis communication Children Comunicação pública Comunicação do risco Comunicação de crise Crianças COVID-19 SARS-CoV-2
Citation
Casimiro, I., & Eiró-Gomes, M. (2021, mar, 25-27). SARS-CoV-2 and the children: some remarks on risk communication. Paper presented, Online, at International Academy of Business Disciplines, University of North Florida, Florida, United States of America.