Browsing by Issue Date, starting with "2020-07-03"
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- Just plain public relationsPublication . Eiró-Gomes, Mafalda; Raposo, Ana Luísa Canelas RasquilhoIntroduction and purpose of the study This paper has as its main purpose to defend, upon a theoretical reflection and an empirical exploratory study, that what we do is “just plain PR” and advocate for a broader understanding and defense of the concept. During at least the last 40 years, scholars and practitioners have worked with an understanding of PR practitioners as bridge builders, sometimes for better organizational and societal outcomes, others at the service of not so good or democratic or equalitarian goals. But we seem to forget that there have always been good and bad use of science and technology, the law has been misused and that there are still some news that are not fake news. What has really impacted the authors is that we seem to have not only thrown out the baby with the bathwater but, moreover, we have kept the untidy bathwater while losing the baby. As we are now facing an era where the responsibility of striving towards higher levels of enterprises engagement with people, the planet and prosperity - to use the words of the United Nations Secretary General, António Guterres (2019), might be seen as the great challenge for the organizations, and especially enterprises, the authors dare to say that the time might have come to get the baby back in the bathtub if we’ll manage not only to reshape the way society sees the PR discipline but also how the discipline sees itself.
- Internal communication as a strategic function in organizations: proposal for a best practices guide in internal communicationPublication . Raposo, Ana Luísa Canelas Rasquilho; Veiga, InêsIntroduction and Purpose of the Study The current context is characterized by high dynamism, competitiveness and uncertainty, consequently creating new challenges for organizations, in terms of not only business but also regarding the relationship management with employees. The paradigm has changed, and organizations are facing a new employee profile, who is not looking for a job for life, but professional development, recognition and new experiences. Therefore, the employee is no longer seen as a number, but is perceived as a person, with unique values, expectations, needs and skills. Consequently, organizations began to look more inwardly, showing greater concern for their employees and their contribution for organizational reputation. In this sense, it is necessary to know the reality of organizations and understand their vision on internal communication and the way the function is managed, drawing useful resources and knowledge that can contribute to its development. The main goal is to present a proposal for a Best Practices Guide that can contribute to increase knowledge about internal communication and help its professionals to improve or introduce the function in organizations. Literature Review Within the scope of this investigation, internal communication is placed as one of Public Relations (PR) areas, understood as a strategic function that combines philosophies, values, purposes, people, meanings, channels and practices. It is a decisive element in organizations, acting as an agent of change and promoting internal cohesion (Men & Bowen, 2017; Brandão, 2018). The purpose of internal communication is to inform, engage and connect employees, aligning them with the organization. PR emphasizes the strategic and multidisciplinary nature of internal communication, arguing that it is the function responsible for the strategic management of relationships and interactions within the organization at all levels, contributing to employee's commitment and engagement, as well as to the achievement of business goals and organizational success. Methodology The Best Practices Guide was built from a literature review and face-to-face interviews with Portuguese organizations from different sectors - consulting, aeronautical industry, retail, air transport, Portuguese Armed Forced, third sector (consumer protection) and energy - that shared their vision and experience regarding internal communication. One of the founding members of The Internal Communication and Corporate Identity Observatory (OCI), which has contributed to the development of internal communication, was also interviewed. The collected data were analyzed through a Qualitative Content Analysis. In order to give more support to the interpretation of the results, an accounting of the coding units was also carried out. Results and Conclusion This research has allowed to understand that each organization is unique, as well as its way of managing internal communication, which is influenced by several factors such as the activity sector, organizational structure and culture, leadership style, size and business strategy. Although some common elements can be found between the organizations, these factors will create special conditions for internal communication that can hardly be replicated in other contexts. Despite the differences observed in organizations, the transformation process that society, people and business are going through are common to all of them. Internal communication has been playing an important role, not only in helping organizations to be more flexible and to adapt to this new reality, but also in creating new spaces and forms of communication to face these changes. Even so, communication is still not one of the main priorities for organizations, lagging behind business areas and not being properly represented on the organizations boards. Organizations have a practical view of internal communication, and therefore the way their professionals perceive and manage the function is related to the day-to-day experience, the strategic priorities and the profile of employees. Consequently, it was possible to observe significant differences between the organizations interviewed and to identify best practices in all of them. Even though these best practices must be adapted to the context, dimension, strategy and purpose of each organization, they can make a difference in the results and effectiveness of internal communication. Practical and social implications This investigation contributes to clarify the Public Relations view about internal communication and to a greater knowledge of the function, namely its practical aspects and the crucial role it plays in the success of organizations. Likewise, the Best Practices Guide represents an approximation between the academy and the market, joining two distinct views, which complement each other. It is expected that this Guide generate some discussion and reflection, not only on the internal communication itself, but also on the role that it can play during this transformation period that organizations are facing and which has been shaping their way of acting and working, as well as the relationship with their most important stakeholder: the employees.
- Inclusão de uma criança com necessidades educativas especiaisPublication . Godinho, Ana Filipa da Silva; Rosa, ManuelaEste presente relatório ilustra as experiências vivenciadas e sentidas ao longo da Prática Profissional Supervisionada II (PPS II) em contexto de jardim de infância, num estabelecimento socioeducativo no concelho de Lisboa realizado desde o dia 02 de outubro de 2018 até ao dia 24 de janeiro de 2019. Durante este período tive o privilégio de estar numa sala com um grupo de 20 crianças entre os 4 e os 6 anos de idade, onde pude realizar uma ação pedagógica intencional, baseada nas necessidades e nas potencialidades deste grupo. No decorrer deste período, desenvolvi uma abordagem critica e reflexiva sobre as ações por mim tomadas, numa perspetiva de melhorar a minha ação através da observação e da partilha de ideias com a equipa educativa. Desenvolvi ainda uma abordagem avaliativa de forma a compreender se as minhas ações iam ao encontro destas. Deste contexto educativo emergiu uma problemática que resultou numa investigação intitulada de: “Inclusão de uma criança com Necessidades Educativas Especiais”. Com este estudo, pretendi perceber a problemática da inclusão de uma criança com a síndrome de Cornélia de Lange e identificar estratégias para a sua inclusão. As informações que sustentam a minha investigação e todo o relatório foram adquiridos através das observações feitas (notas de campo), entrevistas realizadas à Educadora Cooperante e às crianças e através de consulta documental. Por fim, apresento uma reflexão sobre as aprendizagens da PPS I e II (contexto de creche e jardim de infância) que contribuíram para a construção da minha profissionalidade docente enquanto Educadora de Infância.