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Advisor(s)
Abstract(s)
Introduction and purpose of the study
This paper has as its main purpose to defend, upon a theoretical reflection and an empirical exploratory study, that what we do is “just plain PR” and advocate for a broader understanding and defense of the concept. During at least the last 40 years, scholars and practitioners have worked with an understanding of PR practitioners as bridge builders, sometimes for better organizational and societal outcomes, others at the service of not so good or democratic or equalitarian goals. But we seem to forget that there have always been good and bad use of science and technology, the law has been misused and that there are still some news that are not fake news. What has really impacted the authors is that we seem to have not only thrown out the baby with the bathwater but, moreover, we have kept the untidy bathwater while losing the baby.
As we are now facing an era where the responsibility of striving towards higher levels of enterprises engagement with people, the planet and prosperity - to use the words of the United Nations Secretary General, António Guterres (2019), might be seen as the great challenge for the organizations, and especially enterprises, the authors dare to say that the time might have come to get the baby back in the bathtub if we’ll manage not only to reshape the way society sees the PR discipline but also how the discipline sees itself.
Description
Keywords
Public Relations Corporate Communication Plain Language SME Non-profit Sports Federantions IPL/2019/MECC_ESCS
Citation
Eiró-Gomes, M., & Raposo, A. (2020, jul, 03-04). Just plain Public Relations. Comunicação apresentada no 27th International Public Relations Research Symposium - BledCom 2020, Bled, Eslovénia.