Browsing by Author "Miranda, Sandra"
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- Academic dishonesty: understanding how undergraduate students think and actPublication . Miranda, Sandra; Freire, CarlaThe purpose of this investigation is to explore and understand the justifications given by students to the existence of dishonest behavior and understanding the extent to which the justifications given might influence denouncing and cheating behavior. 1277 undergraduate students of two Portuguese Public Universities were surveyed about their own cheating behavior, their propensity to denounce and the ―neutralizing attitudes‖. As predicted, ―neutralizing attitudes‖ was negatively correlated with self cheating behavior and positively correlated with reporting. The likelihood of copying is greater when the purpose is ―helping a friend‖, ―when the courses are more difficult‖, ―to get higher marks/grades‖, and because ―peers accept and tend to see copying practices as normal‖. Results support the notion that context emerges as a very important influence in the decision to cheating. The environment-peer pressure and the normalized attitudes towards academic dishonesty are the main influences on the propensity to cheating.
- Activism in the age of mediated communication: the impact of new media on the development of activist movementsPublication . Miguel, Alexandra; Miranda, SandraBased on a literature review and concrete examples, this investigation seeks to address and debate Cyberactivism, discussing the fundamental role that new media has on the development of current activist movements. Likewise, the advantages and risks that mediated communication has brought to activism will be addressed, as well as the increasing need to interconnect online and offline practices to ensure the effectiveness of these movement.
- Age 2.0: Motivations and Brand EngagementPublication . Miranda, Sandra; Machado, Ana Teresa; Antunes, Ana Cristina; Gama, AnaThe demographic winter that is widespread throughout Europe, along with the spread of network society, has brought to contemporary societies a striking new world of opportunity and challenge. The growing adherence of the senior population to Information and Communication Technologies, with a focus on digital social networks, is perceived as a positive sign of inclusion and digital literacy. In this context and given the potential of this segment as a marketing target, brands need to understand the interests, motivations, and profiles of these users to achieve greater interaction and proximity with this audience. Taking into account two countries, Portugal and Spain, the aim of this research is 1) to discuss the role of social networks in promoting active aging; 2) to understand the level of importance and how this senior segment interacts with the brands on social networks and 3) to compare the results among the two sociocultural realities. Methodologically, an exploratory qualitative investigation was carried out based on the realization of a Focus Group in which users of social networks residing in Spain and Portugal participated. Results point out that more than seeking and get information about brands, seniors navigate the social networks in search of affiliation, support, and socialization not only broadening their network of contacts in the virtual world but mainly by networking with their "acquaintances" to retrieve memories and strengthen bonds of friendship. As little research has been undertaken so far into the ways that older consumers are adopting or rejecting new digital technologies, this study contributes to the academic literature regarding this subject. Furthermore, for marketers, it is important to tailor their strategies and to convey appropriate messages as there is evidence that seniors have still to be pushed to join and use pages of brands on Facebook as a platform to interact with brands.
- Age 2.0: motivations and brand engagementPublication . Miranda, Sandra; Machado, Ana Teresa; Antunes, Ana Cristina; Gama, AnaThe demographic winter that is widespread throughout Europe, along with the spread of network society, has brought to contemporary societies a striking new world of opportunity and challenge. The increasing adhesion of seniors to the Information and Communication Technologies and, in particular, to digital social networks while being seen as a positive sign of inclusion and digital literacy, has led brands to embark on an accurate process of understanding the interests, motivations and profile of these users, as well as developing communication and interaction strategies according to their specificities. Drawn upon on a qualitative study through Focus Groups made up of senior Internet users and social networks and conducted in Portugal and Spain, the aim of this research is, on the one hand, to discuss the role of social networks in promoting active aging and their implications on relevant dimensions of the elderly's life, and on the other hand, to understand the level of importance and how this senior segment relates and interacts with the brands that populate social networks. Results point out that more than seeking and get information about brands, seniors navigate the social networks in search of affiliation, support and socialization not only broadening their network of contacts in the virtual world, but mainly by networking with their "acquaintances" with the goal of retrieving memories and strengthening bonds of friendship.
- Agressão no trabalho em processos de mudança organizacional: o papel mediador do cinismo organizacional e do comportamento políticoPublication . Miranda, Sandra; Vicente, Ângelo Guerreiro; Antunes, Ana Cristina; Rodrigues, Bruno Soares; D’Oliveira, TeresaWorkplace aggression is a factor that shapes the interaction between individuals and their work environment and produces many undesirable outcomes, sometimes introducing heavy costs for organizations. Only through a comprehensive understanding o f the genesis of workplace aggression is possible to develop strategies and interventions to minimize its nefarious effects. The existent body of knowledge has already identified several individual, situational and contextual antecedents of workplace aggr ession, although this is a research area where significant gaps occur and many issues were still not addressed (Dupré & Barling, 2006). According to Neuman and Baron (1998) one of these predictors is organizational change, since certain changes in the work environment (e.g., changes in management) can lead to increased aggression. This paper intends to contribute to workplace aggression research by studying its relationship with organizational change, considering the mediation role of political behaviors an d organizational cynicism (Ammeter, Douglas, Gardner, Hochwarter, & Ferris, 2002). The literature review suggests that mediators and moderators that intervene in the relationships between workplace aggression and its antecedents are understudied topics. Ja mes (2005) sustains that organizational politics is related to cynicism and the empirical research of Miranda (2008) has identified leadership political behavior as an antecedent of cynicism but these two variables were not yet investigated regarding their relationship with workplace aggression. This investigation was operationalized using several scales including the Organizational Change Questionnaire - climate of change, processes, and readiness (Bouckenooghe, Devos, & Broeck, 2009), a Workplace Aggressio n Scale (Vicente, 2008, 2009), an Organizational Cynicism Scale (Wanous, Reichers, & Austin, 1994) and a Political Behavior Questionnaire (Yukl & Falbe, 1990). Participants representing a wide variety of jobs across many organizations were surveyed. The r esults of the study and its implications will be presented and discussed. This study contribution is also discussed in what concerns organizational change practices in organizations.
- Analyzing hate speech against women on InstagramPublication . Miranda, SandraThe popularization of digital technologies, such as social media, has driven remarkable changes in the way citizens participate in public life. On the one hand, they gave power to social actors, who began to act in a new media environment, with a considerable impact on the political and economic spheres. On the other hand, they laid the material foundations for the dissemination of hate speech against vulnerable groups and minorities. The present investigation has as its main objective to analyze the misogynistic hate narratives that are uttered in social media. For this purpose, a netnographic study was carried out, of the qualitative type, organized in three sequential moments: extraction, exploration/treatment, and content analysis of the data from the platform of the social network Instagram. The data highlighted from 74 profiles aligned with hate speech show, essentially, the presence of 40 publications, largely linked to extreme right-wing cultures with discursive and imagery manifestations of a misogynistic nature, highlighting the use of irony and the ridicule of women. The most offensive dimension of hate speech was measured in the comments of the followers of these publications, present in the form of insult and direct offense, confirming that the digital environment has aggravated hostility and online harassment against women.
- Arquivo de Memória Oral das Profissões da Comunicação (AMOPC)Publication . Barros, Júlia Teresa Pinto De Sousa; Mendes, André Melo; Nuno, Carlos; Silvestre, Cláudia; Subtil, Filipa Mónica de Brito Gonçalves; Sena Santos, Francisco; Viana, Graziela Melo; Rocha, João Manuel; Cavaleiro Rodrigues, José; Eiró-Gomes, Mafalda; Samara, Maria Alice; Rezola, Maria Inácia; Mata, Maria J.; Alves, Marta Sofia; Barbosa, Paulo Alexandre Rosa Amorim; Neto, Pedro Pereira; Nogueira, Ricardo Real; Miranda, Sandra; Pereira, Sandra Cristina MartinsO AMOPC designa um repositório de memórias orais dos profissionais das várias áreas da comunicação. O objetivo é a criação de um arquivo audiovisual em formato eletrónico, para recolha, recuperação, catalogação, preservação, disponibilização e aproveitamento de registos de memória histórica sobre as profissões da comunicação, aberto à sociedade civil e à comunidade académica mais alargada. O AMOPC poderá ser acedido e pesquisável através da internet, permitindo a rentabilização de materiais que se constituirão como fonte permanente de informação pedagógica e científica. Os media constituem um dos elementos mais determinantes das sociedades contemporâneas. À medida que à escala mundial se vai constituindo um híper sector, assistindo-se a fenómenos de convergência e de homogeneização cultural, os estudos na área da comunicação assumem um papel relevante para a compreensão das reconfigurações da esfera pública. Face à mudança nas atividades profissionais da área da comunicação, em termos tecnológicos, organizacionais e laborais, consideramos como prioridade o resgatar de memórias e vestígios plurais que tendem a ser ignorados e esquecidos, nas fontes oficiais e nos registos institucionais sobre a área da comunicação social. Optámos aqui por tomar a atividade da comunicação social como um todo, rejeitando a perspectiva de uma análise parcelar, por sector ou por suporte tecnológico, colocando as várias áreas ligadas aos media como um conjunto ocupacional (onde muitas trajetórias de vida cruzam diferentes áreas). Procuraremos diversificar as “ vozes” que “contam”, a nossa preocupação recairá na inclusão dos diversos grupos de profissionais, do diretor de informação de um canal de televisão, ao tipógrafo, ao gestor de comunicação, ao jornalista, ao account em comunicação, ao diretor do serviço ao cliente, ao revisor, ao assessor de imprensa, ao operador de imagem, ao copyright, ao fotógrafo, ao regente de estúdios, ao sonoplasta, etc. O caracter interdisciplinar é assegurado por uma equipa que 21 investigadores, de várias instituições do ensino superior, de Portugal e do Brasil. O nosso objectivo é alargar o projeto a outras instituições académicas e associações profissionais da área da comunicação. O projeto está numa fase de arranque, para a qual obteve financiamento em Dezembro de 2017, no Concurso Anual para Projectos de Investigação, Desenvolvimento, Inovação e Criação Artística do IPL-2016.
- The art of engagement: brands on social networksPublication . Antunes, Ana Cristina; Miranda, Sandra; Machado, Ana TeresaSince the presence of brands on social networking sites is now a constant in accordance with the relational paradigm, it is important to understand the impact of this presence in the relationship brand-consumer, in particular in engagement, the main objective of this study. Given the specific nature of social networks, brands have been using them as a way to get closer to the consumer, as part of their daily life and their social relations, seeking to be perceived as “friendly” brands and reinforce feelings of belonging and commitment. From the universe of brands, Cubanas was the brand selected, based on RankUPT, a statistics website aimed at the analysis of Facebook’s activity in Portugal that makes a daily measurement of homepages, based on the number of fans. A netnographic study was conducted, through a non-interventionist observational technique, added with a collection of qualitative behavioral data which took place between March and December 2015, and also considering the use of secondary data for the descriptive analysis of the brands in question. Metrics used for measuring engagement were the most commonly used in other studies (e.g., likes, sharing, commenting), along with the Malhotra, Malhotra and See (2013) criteria for the drivers of engagement. The results are discussed and the academic and business implications of the study are examined, in particular for branding and relationship marketing.
- A avaliação 360º e a comunicação das chefias: onde se cruzam?Publication . Mourão, Rita Monteiro; Miranda, Sandra; Gonçalves, GiselaA comunicação organizacional e a avaliação de desempenho podem constituir-se como práticas estratégicas muito importantes para o desenvolvimento profissional dos membros da organização e, consequentemente, para a eficácia organizacional. Nos últimos anos tem vindo a desenvolver-se um tipo de avaliação de desempenho específico designado por avaliação 360o. Este método avaliativo possibilita uma maior variedade de perspetivas, quando comparado com a avaliação tradicional/top-down (i.e., apenas a chefia avaliar os subordinados). Sabe-se que este tipo de avaliação tende a ser aplicado em organizações mais democráticas e poderá ser responsável por um maior diálogo entre os atores organizacionais. O presente artigo procura perceber qual poderá ser o papel da avaliação 360o no âmbito da comunicação organizacional e qual o tipo de comunicação adotado pelas chefias, aquando da aplicação da avaliação 360o. A revisão de literatura elaborada permitiu apreender que a realização da avaliação 360o pode estar relacionada com uma comunicação de suporte por parte das chefias, ao invés da adoção de uma comunicação defensiva, contribuindo para uma maior confiança e uma voz mais ativa dos colaboradores.
- A avaliação 360º e a comunicação organizacional: criação de um modelo de análisePublication . Mourão, Rita Monteiro; Miranda, Sandra; Gonçalves, GiselaEste estudo visa compreender qual o papel da avaliação 360º na comunicação organizacional, mais concretamente, na comunicação que se estabelece entre chefias e subordinados. Como tal, realizou-se um estudo qualitativo exploratório, tendo sido entrevistados 30 experts (i.e., professores universitários, formadores e responsáveis pela gestão da comunicação interna). De uma forma genérica, tornou-se possível concluir que a aplicação da avaliação 360º contribui para uma comunicação mais eficaz das chefias, sendo vantajosa também ao nível do feedback abrangente que potencia e relativamente à transparência que promove. A revisão de literatura e os dados provenientes desse estudo tornam-se, assim, bastante pertinentes, pois irão contribuir para a construção de um modelo teórico que será, posteriormente, testado através da concretização de um estudo quantitativo.