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Abstract(s)
A presente dissertação tem como campo de observação a Modas & Bordados, uma revista dirigida às mulheres que, durante a vigência da ditadura militar e do início do regime autoritário do Estado Novo, se destacou por dar voz nas suas páginas à luta pelos direitos das mulheres. A linha orientadora desta pesquisa é, assim, discutir o papel e a influência que teve nos processos de resistência ao poder cultural do regime, em particular à visão dominante do que era ser mulher em Portugal.
Entre 1928-1947 (período analisado), e sob a direção da jornalista e escritora Maria Lamas, a revista ousou introduzir novas temáticas associadas a uma nova visão de mulher, que questionavam os padrões tradicionais e conservadores.
Para a prossecução dos objetivos desta investigação, optou-se por uma estratégia metodológica assente numa análise de conteúdo aos conteúdos da revista que visavam uma mulher moderna, culta e independente. Deste modo, analisaram-se uma série de textos, que versavam assuntos tão importantes como os direitos da mulher no campo político, social e cultural.
A principal conclusão que se pode retirar é que a Modas & Bordados levou muito a sério a responsabilidade do jornalismo na constituição de uma esfera pública plural. Este periódico desempenhou, na imprensa feminina, um papel educativo crucial para a construção de um novo discurso sobre o papel da mulher na sociedade portuguesa, fortemente ancorado nas lutas e conquistas que já vinham a ser feitas em alguns países da Europa Ocidental e nos EUA.
ABSTRACT: The following master thesis chooses as field of observation the magazine Modas & Bordados, a female oriented publication which, during the time span of the military dictatorship and the beginning of the authoritarian regime Estado Novo, was known for acknowledging the fight for women's rights throughout it's pages. The guiding line of this research is, therefore, to discuss the role and the influence that the magazine had regarding the resistance to the cultural power of the regime and, in particular, to the dominant idea of the female role in Portugal at the time. Between 1928 and 1947 (period under consideration), and under the direction of the journalist and writer Maria Lamas, the magazine dared to introduce new topics related with a new vision of the women, putting into question the traditional and conservative standards. In order to pursue the goals of this research, the methodological approach chosen is set in a substance analysis to the contents of the magazine that concerned a modern, intelligent and independent woman. Thereby, a number of texts concerning issues as women's rights on a political, social and cultural level were analyzed. The main conclusion to be drawn is that Modas & Bordados took with great seriousness the responsibility that journalism has in the establishment of a plural public sphere. This publication had, regarding the female oriented press, a crucial and instructive part in constructing a new debate towards the role of women in the Portuguese society, heavily anchored on the struggle and achievements that were already in motion in some countries in western European countries and in the United States of America.
ABSTRACT: The following master thesis chooses as field of observation the magazine Modas & Bordados, a female oriented publication which, during the time span of the military dictatorship and the beginning of the authoritarian regime Estado Novo, was known for acknowledging the fight for women's rights throughout it's pages. The guiding line of this research is, therefore, to discuss the role and the influence that the magazine had regarding the resistance to the cultural power of the regime and, in particular, to the dominant idea of the female role in Portugal at the time. Between 1928 and 1947 (period under consideration), and under the direction of the journalist and writer Maria Lamas, the magazine dared to introduce new topics related with a new vision of the women, putting into question the traditional and conservative standards. In order to pursue the goals of this research, the methodological approach chosen is set in a substance analysis to the contents of the magazine that concerned a modern, intelligent and independent woman. Thereby, a number of texts concerning issues as women's rights on a political, social and cultural level were analyzed. The main conclusion to be drawn is that Modas & Bordados took with great seriousness the responsibility that journalism has in the establishment of a plural public sphere. This publication had, regarding the female oriented press, a crucial and instructive part in constructing a new debate towards the role of women in the Portuguese society, heavily anchored on the struggle and achievements that were already in motion in some countries in western European countries and in the United States of America.
Description
Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Jornalismo.
Keywords
Jornalismo Estado Novo Ditadura Cidadania Imprensa feminina Feminismo Direitos das mulheres Papel social da muher Mulheres Lamas, Maria (1893-1983) Revista "Modas & Bordados" Journalism Dictatorship Citizenship Women’s press Feminism Women's law Women's social role Women Magazine "Modas & Bordados"
Citation
RODRIGUES, Mariline Direito - Mulheres e cidadania na revista Modas & Bordados: representação de um percurso de mudança entre 1928-1947. Lisboa: Escola Superior de Comunicação Social, 2016. Dissertação de mestrado.