Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.21/3756
Título: Joining the online video conversation? Discourse and practices of European political institutions and politicians on YouTube
Autor: Silva, Patrícia Dias da
Palavras-chave: Online conversations
Online video
European Commission
European Union
Online participation
Electronic democracy
Social media
European politicians
Public policy
Political communication
Citizen engagement
Data: 2013
Editora: Inderscience Publishers
Citação: Silva, P. D.(2013).“Joining the online video conversation? Discourse and practices of European political institutions and politicians on YouTube”. International Journal of Electronic Governance, vol. 6 (4), pp. 281-301.
Resumo: To mimic the online practices of citizens has been declared an imperative to improve communication and extend participation. This paper seeks to contribute to the understanding of how European discourses praising online video as a communication tool have been translated into actual practices by politicians, governments and organisations. By contrasting official documents with YouTube activity, it is argued that new opportunities for European political communication are far from being fully embraced, much akin to the early years of websites. The main choice has been to use YouTube channels fundamentally for distribution and archiving, thus neglecting its social media features. The disabling of comments by many heads of state and prime ministers - and, in 2010, the European Commission - indicates such an attitude. The few attempts made to foster citizen engagement, in particular during elections, have had limited success, given low participation numbers and lack of argument exchange.
Peer review: yes
URI: http://hdl.handle.net/10400.21/3756
DOI: 10.1504/IJEG.2013.060644
Versão do Editor: http://www.inderscience.com/info/inarticle.php?artid=60644
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