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Strategic communication in cultural organizations, the landscape museum

2021Book part Open access
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dc.contributor.authorCenteno, Maria João
dc.date.accessioned2021-09-28T10:39:32Z
dc.date.available2021-09-28T10:39:32Z
dc.date.issued2021
dc.description.abstractThis chapter intends to explore the role of strategic communication in cul tural organizations, presenting the Landscape Museum. Since the field of strategic communication does not have a unifying conceptual framework (Hallahan et al., 2007), this work intends to explore one of the various com munication pursuits: building and maintaining relationships or networks through dialogue. The Landscape Museum’s mission is to contribute to the development of a landscape citizenship, awakening a critical and participa tory sense in citizens. The museum has been trying to achieve it by build ing and maintaining strong and permanent relationships through dialogue. Since “strategic communication also includes examining how an organi zation presents itself in society as a social actor in the creation of public culture and in the discussion of public issues” (Hallahan et al., 2007, p. 27) and considering Self’s (2015) proposal for dialogue, it “is not just about achieving consensus, but facilitates debate and advocacy in public policy formation” (p. 74), this chapter presents how the Landscape Museum specif ically through its educational service has been promoting the acceptance, through dialogue, of ideas related to landscape’s protection and valoriza tion and thus contributing to landscape citizenship.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCenteno, M.J. (2021). Strategic communication in cultural organizations, the landscape museum. In S. Balonas, T. Ruão & M.-V. Carrillo (eds.), Strategic communication in context: Theoretical debates and applied research (pp. 323-338). CECS. https://doi.org/10.21814/uminho.ed.46.14pt_PT
dc.identifier.doihttps://doi.org/10.21814/uminho.ed.46.14pt_PT
dc.identifier.isbn978-989-8974-41-9
dc.identifier.urihttp://hdl.handle.net/10400.21/13808
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherCentro de Estudos de Comunicação e Sociedade (CECS)pt_PT
dc.relation.publisherversionhttps://ebooks.uminho.pt/index.php/uminho/catalog/view/46/81/909-1pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectLandscape Museumpt_PT
dc.subjectStrategic communicationpt_PT
dc.subjectStakeholderspt_PT
dc.subjectMediationpt_PT
dc.subjectCitizenshippt_PT
dc.titleStrategic communication in cultural organizations, the landscape museumpt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceBraga, Portugalpt_PT
oaire.citation.endPage338pt_PT
oaire.citation.startPage323pt_PT
oaire.citation.titleStrategic communication in context: Theoretical debates and applied researchpt_PT
person.familyNameAnastácio Centeno
person.givenNameMaria João
person.identifier.ciencia-idB217-89A5-0F6F
person.identifier.orcid0000-0003-4963-3119
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication1cdc688c-42b9-4f3c-b2e4-a03256d2675c
relation.isAuthorOfPublication.latestForDiscovery1cdc688c-42b9-4f3c-b2e4-a03256d2675c

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