| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.13 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A forma como se produz, distribui e consome conteúdo audiovisual e multimédia tem vindo a
sofrer profundas modificações, resultado de factores sociais, políticos, culturais e económicos. O
transmedia é uma ferramenta que veio responder a essas mudanças e, como tal, o presente projeto
procura compreender a aplicação prática deste na construção de conteúdos audiovisuais
adequados a este novo mundo.
Este projeto visa a criação de um storyworld narrativo que sustente a estória escrita em formato
de guião de uma longa-metragem de ficção. Este universo pretende-se transmedia e, por isso,
sustentado em várias plataformas mediáticas distintas. Para que tal fosse possível, encetou-se na
leitura de uma alargada bibliografia dedicada a temas como a cultura da convergência, cultura
participativa e transmedia storytelling, e o enfoque em autores como Henry Jenkins e Nuno
Bernardo. Acresce a isto que para enquandrar a existência do guião da longa-metragem se realizou
a leitura teórica referente à narrativa. O guião segue a estrutura de Joseph Campbell e Christopher
Vloger que fazem a apologia da narrativa como a Jornada de um Herói.
No final do projeto deve ser possível responder à pergunta de partida “Como construir um projeto
transmedia maximizando as potencialidades atuais da internet e dos novos canais de
distribuição?” e, para que tal fosse alcançado, além da revisão bibliográfica, realizaram-se
entrevistas orientadas a profissionais do mundo audiovisual.
ABSTRACT: The way audiovisual and multimedia content is produced, distributed and consumed has been undergoing profound changes as a result of social, political, cultural and economic factors. Transmedia is a tool that has responded to these changes and, as such, this project seeks to understand its practical application in the construction of audiovisual content suitable to this new world. This project aims to create a narrative storyworld that supports the story written in script format for a fiction feature film. This universe is intended to be transmedia and, therefore, sustained in several distinct media platforms. To make this possible, we started reading a vast bibliography dedicated to themes such as convergence culture, participative culture and transmedia storytelling, and focusing on authors like Henry Jenkins and Nuno Bernardo. In addition to this, in order to frame the existence of the screenplay of the feature film, theoretical reading on narrative was carried out. The screenplay follows the structure of Joseph Campbell and Christopher Vloger, who advocate narrative as the Hero's Journey. At the end of the project it should be possible to answer the starting question "How to build a transmedia project maximizing the current potentialities of the internet and the new distribution channels?" and for this, in addition to the theoretical readings, guided interviews with professionals in the audiovisual world were carried out.
ABSTRACT: The way audiovisual and multimedia content is produced, distributed and consumed has been undergoing profound changes as a result of social, political, cultural and economic factors. Transmedia is a tool that has responded to these changes and, as such, this project seeks to understand its practical application in the construction of audiovisual content suitable to this new world. This project aims to create a narrative storyworld that supports the story written in script format for a fiction feature film. This universe is intended to be transmedia and, therefore, sustained in several distinct media platforms. To make this possible, we started reading a vast bibliography dedicated to themes such as convergence culture, participative culture and transmedia storytelling, and focusing on authors like Henry Jenkins and Nuno Bernardo. In addition to this, in order to frame the existence of the screenplay of the feature film, theoretical reading on narrative was carried out. The screenplay follows the structure of Joseph Campbell and Christopher Vloger, who advocate narrative as the Hero's Journey. At the end of the project it should be possible to answer the starting question "How to build a transmedia project maximizing the current potentialities of the internet and the new distribution channels?" and for this, in addition to the theoretical readings, guided interviews with professionals in the audiovisual world were carried out.
Description
Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.
Keywords
Cultura da convergência Cultura participativa Transmedia Transmedia storytelling Narrativa Convergence culture Participatory culture Narrative
Citation
Melo, M.A.P.L. (2021). A construção de um Storyworld : “Sorri, estás a ser filmado”. [Trabalho de projeto de mestrado, Escola Superior de Comunicação Social]. Repositório Científico do Instituto Politécnico de Lisboa. http://hdl.handle.net/10400.21/13714
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social