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Authors
Advisor(s)
Abstract(s)
Numa sociedade em constante mudança, as organizações devem conseguir adaptar-se a cada
momento, de acordo com as respetivas necessidades. Neste sentido, o líder organizacional é o
principal precursor de uma dinâmica laboral eficaz. Com base em características e
competências específicas, o líder deve promover o exemplo, a competência e o respeito, para
que os colaboradores se sintam motivados e atraídos pelo seu trabalho diário.
No entanto, diferentes organizações e chefias têm métodos e modelos diferentes para gerir a
sua atividade laboral e os seus colaboradores. Para isso, determinou-se como caso de estudo o
Grupo Impresa e Francisco Pinto Balsemão, enquanto fundador e atual presidente do Conselho
de Administração. Com o objetivo de analisar “Qual o estilo de liderança e de comunicação
interpessoal das chefias do Grupo Impresa e como são percecionados pelos colaboradores?”,
realizou-se uma investigação com uma metodologia mista (qualitativa e quantitativa), através
de uma entrevista ao líder Pinto Balsemão e inquéritos por questionário a uma amostra (N=177)
de colaboradores do Grupo.
Através da entrevista e dos inquéritos por questionário, pretendeu-se conhecer o estilo de
liderança e comunicação interpessoal entre chefias e seus colaboradores, com foco nos
principais tópicos da liderança transformacional: influência idealizada; liderança inspiracional;
estimulação intelectual e consideração individualizada (Bass, 1999).
Conclui-se que, no presente estudo de caso, o Presidente do Conselho de Administração tal
como as restantes chefias adotam uma liderança transformacional, com destaque para as
competências da influência idealizada, com um forte impacto no ambiente organizacional.
Relativamente ao estilo de comunicação, as chefias do Grupo privilegiam uma comunicação
aberta e social, com foco na tomada de decisão ponderada, baseada na escuta ativa e diálogo
aberto com os restantes profissionais.
ABSTRACT: In a constantly changing society, organizations must be able to adapt to each moment, according to their needs. In this sense, the organizational leader is the main precursor of an effective work dynamic. Based on specific characteristics and competencies, the leader must promote example, competence and respect, so that employees feel motivated and attracted to their daily work. However, different organizations and managers have different methods and models for managing their work and their employees. To this end, the Impresa Group and Francisco Pinto Balsemão, as founder and current chairman of the Board of Directors, were determined as a case study. With the aim of analyzing "What is the leadership style and interpersonal communication of the Impresa Group's managers and how are they perceived by the employees?", an investigation was carried out using a mixed methodology (qualitative and quantitative), through an interview with the leader Pinto Balsemão and questionnaire surveys of a sample (N=177) of the Group's employees. Through the interview and questionnaire surveys, we intended to know the leadership style and interpersonal communication between managers and their employees, focusing on the main topics of transformational leadership: idealized influence; inspirational leadership; intellectual stimulation and individualized consideration (Bass, 1999). We conclude that, in this case study, the Chairman of the Board of Directors, as well as the other managers, adopt transformational leadership, with emphasis on the competencies of idealized influence, with a strong impact on the organizational environment. Regarding the communication style, the Group's managers favor open and social communication, with a focus on thoughtful decision making, based on active listening and open dialogue with other professionals.
ABSTRACT: In a constantly changing society, organizations must be able to adapt to each moment, according to their needs. In this sense, the organizational leader is the main precursor of an effective work dynamic. Based on specific characteristics and competencies, the leader must promote example, competence and respect, so that employees feel motivated and attracted to their daily work. However, different organizations and managers have different methods and models for managing their work and their employees. To this end, the Impresa Group and Francisco Pinto Balsemão, as founder and current chairman of the Board of Directors, were determined as a case study. With the aim of analyzing "What is the leadership style and interpersonal communication of the Impresa Group's managers and how are they perceived by the employees?", an investigation was carried out using a mixed methodology (qualitative and quantitative), through an interview with the leader Pinto Balsemão and questionnaire surveys of a sample (N=177) of the Group's employees. Through the interview and questionnaire surveys, we intended to know the leadership style and interpersonal communication between managers and their employees, focusing on the main topics of transformational leadership: idealized influence; inspirational leadership; intellectual stimulation and individualized consideration (Bass, 1999). We conclude that, in this case study, the Chairman of the Board of Directors, as well as the other managers, adopt transformational leadership, with emphasis on the competencies of idealized influence, with a strong impact on the organizational environment. Regarding the communication style, the Group's managers favor open and social communication, with a focus on thoughtful decision making, based on active listening and open dialogue with other professionals.
Description
Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.
Keywords
Liderança organizacional Liderança positiva Liderança transformacional Relações públicas Comunicação organizacional Organizational leadership Transformational leadership Positive leadership Public relations Organizational communication
Citation
Asseiceiro, A.R. (2022). Liderança positiva e a comunicação do líder: Estudo de caso do Grupo Impresa. [Dissertação de mestrado, Escola Superior de Comunicação Social]. Repositório Científico do Instituto Politécnico de Lisboa. http://hdl.handle.net/10400.21/15555
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social