| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.02 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Esta investigação teve como objetivo analisar e compreender a adesão das instituições financeiras que atuam no mercado português aos produtos financeiros socialmente responsáveis, bem como compreender a situação destes produtos financeiros em Portugal e a sua aceitação por parte dos clientes. Importa destacar que este tema apesar de se encontrar em constante evolução será a tendência futura no setor financeiro.
Serão igualmente abordadas as metodologias utilizadas nesta investigação, qualitativa e quantitativa. A entrevista, foi a metodologia qualitativa utilizada, permitindo fazer uma pesquisa mais aprofundada e permitindo a oportunidade de recolher informação sobre a forma que cada um dos entrevistados vê a temática em estudo. Quanto à metodologia quantitativa, foram realizados inquéritos com o principal objetivo de obter resultados primários a fim construir uma análise estatística.
A escolha deste tema prende-se pelo facto, do desafio que atualmente é colocado ao setor financeiro, com o principal objetivo de tornar a finança sustentável e proporcionar novos modelos de negócio a curto prazo por forma a alcançar-se a resposta a este desafio a longo prazo.
Após a investigação realizada, poderá concluir-se que a banca se encontra assim com os objetivos alinhados para o novo modelo de negócio baseado no investimento sustentável, permitindo atingir níveis de rendibilidade superiores no longo prazo. É igualmente importante destacar que os consumidores encontram-se na sua maioria disponíveis para adesão a produtos financeiros socialmente responsáveis.
This investigation is aimed to analyze and understand the adhesion of socially responsible financial products in institutions operating in the Portuguese market, as well as to understand the situation of financial products in Portugal and their acceptance by customers. It is important to emphasize that this theme, despite being in constant evolution, will be the future trend in the financial sector. The methodologies used in this investigation, both qualitative and quantitative, will also be addressed. As a qualitative methodology was selected, the interviews allowed a more in-depth research, allowing the opportunity to gather information about the way each one of the interviewees sees the subject under study. As for the quantitative methodology, surveys were carried out with the main objective of obtaining primary results in order to build a statistical analysis. The choice of this theme is linked to the fact that the challenge currently faced by the financial sector, with the main objective of making finance sustainable and providing new business models in the short term, in order to respond to this challenge in the long term. deadline. After the investigation carried out, it can be concluded that the banking sector is in line with its objectives for the new business model based on sustainable investment, allowing it to reach higher levels of profitability in the long term. It is equally important to highlight that consumers are mostly available to subscribe to socially responsible financial products.
This investigation is aimed to analyze and understand the adhesion of socially responsible financial products in institutions operating in the Portuguese market, as well as to understand the situation of financial products in Portugal and their acceptance by customers. It is important to emphasize that this theme, despite being in constant evolution, will be the future trend in the financial sector. The methodologies used in this investigation, both qualitative and quantitative, will also be addressed. As a qualitative methodology was selected, the interviews allowed a more in-depth research, allowing the opportunity to gather information about the way each one of the interviewees sees the subject under study. As for the quantitative methodology, surveys were carried out with the main objective of obtaining primary results in order to build a statistical analysis. The choice of this theme is linked to the fact that the challenge currently faced by the financial sector, with the main objective of making finance sustainable and providing new business models in the short term, in order to respond to this challenge in the long term. deadline. After the investigation carried out, it can be concluded that the banking sector is in line with its objectives for the new business model based on sustainable investment, allowing it to reach higher levels of profitability in the long term. It is equally important to highlight that consumers are mostly available to subscribe to socially responsible financial products.
Description
Mestrado em Contabilidade e Gestão de Instituições Financeiras
Keywords
Finança sustentável Produtos financeiros socialmente responsáveis Investimento sustentável Setor financeiro Sustainable finance Socially responsible financial products Sustainable investment Financial sector
Citation
Frazão, R. A. A. (2022) Produtos financeiros socialmente responsáveis. Situação da banca portuguesa. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/15462